Social Media Manager

Renuity is seeking a creative and results-driven Social Media Manager to lead and manage our organic social media presence across multiple platforms, including Facebook, Instagram, X, Snapchat, and Reddit. The Social Media Manager will be responsible for curating, developing, and publishing engaging content that drives engagement, builds a strong online community, and increases brand awareness. This role requires a strategic mindset, a passion for storytelling, and proven experience growing social media communities. The ideal candidate will have strong writing skills, a deep understanding of social media best practices, and the ability to leverage emerging trends to drive success. 

What You'll Do:

Content Development & Strategy

• Lead and supervise the social media team, including direct oversight of the videographer, ensuring effective collaboration, clear communication, and timely execution of content creation across various platforms

• Develop and execute an editorial calendar, ensuring timely and consistent content across all platforms

• Create a variety of content types, including written posts, photos, videos, and infographics that align with brand voice and strategy

• Identify, curate, and develop content that resonates with target audiences to increase engagement, grow followers, and drive brand awareness

Community Engagement & Growth

• Drive organic growth by cultivating relationships with followers, influencers, and key community members

• Respond promptly to comments, direct messages, and mentions within 24 hours, maintaining a positive and engaging tone

• Use data and insights to refine strategies, increase user interaction, and boost overall engagement metrics (likes, shares, comments)

Influencer & Partnership Management

• Identify and engage with relevant influencers and brand advocates to expand reach and increase credibility

• Collaborate with influencers on content creation, partnerships, and campaigns

Performance Analysis & Reporting

• Monitor, track, and analyze social media performance, including engagement, growth, and conversion metrics

• Report on KPIs and suggest actionable improvements to optimize content and campaigns

Brand Consistency & Best Practices

• Maintain brand consistency across all social media channels while adhering to platform-specific guidelines. 

• Stay up to date with social media best practices, algorithm changes, and emerging trends to ensure the brand remains innovative and competitive. 

Collaboration & Independent Work: 

• Work independently to execute social media strategies while collaborating with cross-functional teams on content and campaign initiatives. 

• Share insights and collaborate with marketing, PR, and creative teams to align social media efforts with broader marketing goals. 

• Coordinate with team members to develop and implement social media campaigns, monitor content performance, and adjust strategies as needed to achieve goals and KPIs. 

• Provide guidance and mentorship to the videographer, ensuring alignment with the overall social media strategy, and facilitate professional development opportunities. 

What You'll Bring:

• Bachelor's degree in Marketing, Communications, or related field. 

• 3+ years of experience in social media management 

• Proven experience growing and managing social media communities for brands, with a track record of increasing followers, engagement, and conversions. 

• Proven experience managing creative teams, specifically with oversight of content creators such as videographers. 

• Strong understanding of social media platforms (Facebook, Instagram, Twitter, Snapchat, Reddit) and their best practices. 

• Exceptional writing, editing, and storytelling skills, with a portfolio of work samples showcasing your ability to create engaging content. 

• Ability to analyze data and use insights to drive performance and optimize campaigns. 

• Experience in managing and reporting on social media KPIs (e.g., engagement rate, reach, conversions). 

• Knowledge of influencer marketing and strategies for cultivating influencer relationships. 

• Results-oriented with a focus on achieving goals and KPIs while optimizing campaigns for better performance. 

• Ability to work independently, take initiative, and meet deadlines in a fast-paced environment. 

• Strong attention to detail and ability to manage multiple projects simultaneously. 

• A passion for social media, staying on top of industry trends, and innovating content strategies. 

Additional Requirements:

• Excellent leadership, communication, and interpersonal skills to motivate and guide team members. 

• Experience with social media management tools (e.g., Hootsuite, Buffer, Sprout Social) and analytics platforms (e.g., Google Analytics, native social media insights). 

• A creative mindset with the ability to think outside the box and develop unique campaigns that capture attention. 

• 1 year in a leadership or supervisory role is a plus. 

• Experience with video production, content creation, and post-production processes is a plus. 

What We Offer: 

• Full benefits package including health, vision, dental and 401k match up to 6% 

• PTO and holidays  

• Career Advancement