Social Media Manager

The Social Lights

Drive Business Growth Through Social Media.

The Social Lights is an agile social media agency that helps brands achieve their business goals.

Position Details

Social Media Manager
Twin Cities Metro
Minneapolis, MN

At The Social Lights®, Social Media Managers are responsible for leading, executing and overseeing social media initiatives that support the client’s marketing goals. Success in this role is being a self-starter with the ability to work across departments and learn quickly as you grow with our clients.


  • Manage and optimize social media advertising campaigns 
  • Develop, implement, and manage social media communities and strategies 
  • Analyze data to understand campaign effectiveness, improve spend effectiveness, etc. in order to make strategic changes to meet client’s business goals 
  • Track, measure, and audit social media KPIs 
  • Maintain strong time management, project management, organization, and prioritization skills in order to complete multiple client requests and deliverables in a timely manner; engage Account Manager for input and feedback when needed 
  • Measure effectiveness of media campaigns, analyzing data to support insights, key takeaways, and optimizations on a regular basis in order to present monthly, quarterly, and yearly reports for clients 
  • Build and manage a rich content/editorial strategy that attracts and engages target audiences 
  • Work with brand and account teams to develop ideas and produce original content that can be utilized across multiple social media marketing channels 
  • Manage, create, and oversee social media content 
  • Train others on the team by providing constructive feedback, shared learnings, and guiding through experiences 
  • Present new ideas to improve performance across TSL client accounts and internal processes 
  • Stay current with client, competitor, and industry news in order to provide answers to point of view requests from clients 
  • Represent The Social Lights to clients and as a brand ambassador in the community

Minimum Qualifications:

  • Stellar writing, editing, and proofreading skills – writing samples required 
  • Effective presentation skills 
  • Proficient in MS Office software 
  • Maintains confidentiality with business relations, personnel matters, proprietary matters 
  • Strong attention to detail, well-organized, strong time-management, and prioritization skills 
  • Ability to work independently and take initiative 
  • Bachelor’s Degree in Journalism, English, Public Relations, Marketing or related communications field

Preferred Qualifications:

  • Experience with paid social media campaigns 
  • 1-3+ years experience in Marketing, Communications, Social Media-specific areas 
  • Experience with G Suite (Google Apps) tools 
  • Experience with Apple iWork (Keynote, Pages)

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