Social Media Manager

At The Social Lights®, Social Media Managers are responsible for leading, executing and overseeing social media initiatives that support the client’s marketing goals. Success in this role is being a self-starter with the ability to work across departments and learn quickly as you grow with our clients.

Responsibilities:

• Manage and optimize social media advertising campaigns 
• Develop, implement, and manage social media communities and strategies 
• Analyze data to understand campaign effectiveness, improve spend effectiveness, etc. in order to make strategic changes to meet client’s business goals 
• Track, measure, and audit social media KPIs 
• Maintain strong time management, project management, organization, and prioritization skills in order to complete multiple client requests and deliverables in a timely manner; engage Account Manager for input and feedback when needed 
• Measure effectiveness of media campaigns, analyzing data to support insights, key takeaways, and optimizations on a regular basis in order to present monthly, quarterly, and yearly reports for clients 
• Build and manage a rich content/editorial strategy that attracts and engages target audiences 
• Work with brand and account teams to develop ideas and produce original content that can be utilized across multiple social media marketing channels 
• Manage, create, and oversee social media content 
• Train others on the team by providing constructive feedback, shared learnings, and guiding through experiences 
• Present new ideas to improve performance across TSL client accounts and internal processes 
• Stay current with client, competitor, and industry news in order to provide answers to point of view requests from clients 
• Represent The Social Lights to clients and as a brand ambassador in the community

Minimum Qualifications:

• Stellar writing, editing, and proofreading skills – writing samples required 
• Effective presentation skills 
• Proficient in MS Office software 
• Maintains confidentiality with business relations, personnel matters, proprietary matters 
• Strong attention to detail, well-organized, strong time-management, and prioritization skills 
• Ability to work independently and take initiative 
• Bachelor’s Degree in Journalism, English, Public Relations, Marketing or related communications field

Preferred Qualifications:

• Experience with paid social media campaigns 
• 1-3+ years experience in Marketing, Communications, Social Media-specific areas 
• Experience with G Suite (Google Apps) tools 
• Experience with Apple iWork (Keynote, Pages)