Social Media Manager


UNRL is an athletic lifestyle brand based in St. Paul, Minnesota. Our clothing is designed to take you from the office to the gym, or the airport to the golf course.

We have approximately 75 authorized retailers in the United States; some of which include Scheels, Vikings Locker Room, Goldy's Locker Room, Minnesota Wild Hockey Lodge and various elite golf shops. We also provide custom apparel for professional and amateur sports teams, along with corporations and small businesses. As a team, we're consistently striving to raise the bar in the field of custom product development and customer service.

Position Details

Social Media Manager
Twin Cities Metro
St. Paul, MN

UNRL is actively seeking an experienced Social Media Manager to take our platforms to the next level. Our primary goal is to elevate our brand presence, improve engagement, and implement a comprehensive strategy to increase our brand following and awareness. We are looking for someone who can leverage their creative and analytical skills to elevate our social media presence continuously. Our ideal candidate is a self-starter, driven by a proactive mindset, and has a passion for fostering a community and loyalty among our followers and customers.


  • Develop and implement cutting-edge social media strategies to enhance our brand presence, improve engagement, and increase followers to drive visitors to our website 
  • Develop and manage a social media calendar that align with our brand objectives and campaign strategies 
  • Day-to-day management of social media platforms; posting stories/highlights, reposting, engaging with followers and responding to comments and direct messages 
  • Curate posts that support our brand voice by writing enticing copy that aligns with our content and sparks engagement 
  • Use web and social media analytics tools to measure campaign success and provide data-backed recommendations for optimization 
  • Collaborate with the marketing team to ensure consistent brand messaging and high-quality content across all channels 
  • Work closely with Athlete Program Manager and marketing team to integrate influencer and collaborator stories and content creation across all channels 
  • Interface with larger teams both internally and externally 
  • Develop and implement social media processes by incorporating new tools and systems for efficient planning, posting, managing, and analyzing 
  • Conduct regular competitor analysis to identify opportunities and areas for improvement 
  • Attend UNRL events to capture and post real time content to share across platforms and stories 
  • Research and stay ahead of market trends to evolve our marketing strategies across all social platforms continuously


  • 2+ years experience as a Social Media Manager, preferably in a similar industry 
  • In-depth understanding of social media best practices, trends and the latest tools 
  • Proficient of platforms listed but not limited to: Instagram, X, TikTok, Facebook, Threads, Pinterest, LinkedIn, Youtube 
  • Excellent copywriting skills that align with our brand voice and tone 
  • Strong analytical skills and familiarity with social media analytics tools 
  • Strong attention to detail and great eye for quality content, specifically in the clothing industry 
  • Excellent problem-solving and decision-making skills 
  • Ability to adapt to evolving social media trends and algorithms 
  • Proactive mindset and ability to work both independently and collaboratively 
  • Flexible work hours to accommodate attendance at events and active engagement on social media opportunities beyond regular working hours 
  • Ability to navigate in a fast-paced environment with the demand of short deadlines and high-pressure situations 
  • Passionate about sports and clothing industries 
  • Experience with Adobe Suite such as Photoshop or Illustrator is preferred


  • Health Insurance (Immediate Eligibility) 
  • Dental Insurance (Immediate Eligibility) 
  • Vision Insurance (Immediate Eligibility) 
  • 10 days starting PTO with gradual increases 
  • 401(k) Retirement plan with 4% employer match (Eligibility begins after 1 year of employment) 
  • Annual 401(k) Profit Share Bonus (Eligibility begins after 1 year of employment) 
  • 50% Discount on UNRL Product 
  • All access to Trackman Golf Simulator Lounge at UNRL HQ

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