Social Media Marketer

Standard Process

For more than 85 years Standard Process Inc. has been a visionary leader in whole food nutrient solutions. Nutrition is a priority that begins at our farm and continues to our families. We promote a healthy lifestyle through our unique wellness program which features on-site chiropractic care, nutrition education, a generous supplement allowance, fitness center and a wide range of fitness activities. Our strong value foundation creates an environment where our employees are not only seen as a member of the family, but are also given the tools and opportunities they need to succeed.

https://www.standardprocess.com/


Position Details

Social Media Marketer
Job
Full-time
5/6/2019
Southeast Wisconsin
Palmyra, WI

Under the direction of the Senior Content Strategist, the Social Media Marketer will be responsible for managing our social media platforms by implementing strategies and tactics thatgrow and retain our audiences, engage them, and help convert them into leads, customers, and active fans and promoters of our company.

  • Manage our company’s social media profiles and presence, primarily on Facebook, Instagram, and LinkedIn, with additional focus on Twitter, YouTube, and other relevant channels
  • Direct and closely manage outside agencies’ budgets and work on a day-to-day basis
  • In partnership with our outside agency, create an annual content and engagement strategy and apply that strategy towards creation of monthly content
  • Socialize events at Standard Process and in our industry that are not part of the monthly strategy, to remain timely and relevant
  • Lead community listening, management and engagement activities to build meaningful connections and encourage our audience to take action
  • Cultivate partnerships with outside organizations and outlets to develop mutually-beneficial campaigns
  • Develop and manage influencer strategies that grow our brand reach and create meaningful engagement
  • In conjunction with our social listening tools, partner with our Commercial Analytics team to analyze, review, and report on effectiveness of campaigns in an effort to maximize results
  • Closely monitor industry trends and learnings to leverage best practices and new technologies

Education:

  • Bachelor’s Degree in Marketing, Communications, Business Administration, or related field required

Certifications/Licenses:

  • Social media certification preferred (e.g. Facebook Blueprint, Hootsuite, NISM)
  • Google Analytics Individual Qualification preferred

Experience:

  • 5-10 years of experience in social media
  • Experience in directing and managing outside agencies

Specialized Knowledge and Skills:

  • Advanced knowledge of engagement strategies for unique social platforms (Facebook, Instagram, LinkedIn, Twitter, YouTube, etc.)
  • Advanced knowledge of advertising strategies for unique social platforms
  • Understanding of key social media metrics; able to interpret results and take action to increase effectiveness of campaigns

Necessary Competencies:

  • Business Acumen/Knowledge
  • Project Management
  • Analytical/Detail-Oriented
  • Effective Communication (verbal and written)
  • Creativity/Innovation
  • Planning/Organizing
  • Collaboration/Consulting
  • Results Oriented/Drive for Results
  • Onsite Fitness Center
  • Onsite Cafeteria
  • Onsite Private & Subsidized Day Care
  • Onsite Chiropractic Doctors
  • Onsite Massage Thereapists
  • Onsite Personal Trainer
  • Onsite Life Coach
  • Comprehensive Health Care Plan
  • Educational Assistance
  • Profit Sharing & Pension Plan
  • Paid Vacation & Holiday
  • Company Hosted Outings
  • Company-Sponsored Charitable Events
  • And More!

Compensation based on experience.



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