Social Media Marketing Specialist

American College of Healthcare Executives

The American College of Healthcare Executives is an international professional society of more than 40,000 healthcare executives who lead hospitals, healthcare systems and other healthcare organizations. ACHE is known for its prestigious FACHE® credential, signifying board certification in healthcare management, and its educational programs including the annual Congress on Healthcare Leadership, which draws more than 4,000 participants each year. ACHE's established network of more than 80 chapters provides access to networking, education and career development at the local level. In addition, ACHE is known for its periodicals, the Journal of Healthcare Management and Frontiers of Health Services Management, as well as groundbreaking research, career development and public policy programs. ACHE's publishing division, Health Administration Press, is one of the largest publishers of books and journals on all aspects of health services management including textbooks for use in college and university courses. Through such efforts, ACHE works toward its goal of being the premier professional society for healthcare executives dedicated to improving healthcare delivery.

Located in downtown Chicago, the association has a staff of 100, a budget of $24MM and total assets of $49MM. Values of the organization include integrity, lifelong learning, leadership and diversity. The organization is governed by a 15-person Board of Governors.

Professionalism and educational advancement are core staff beliefs, with ongoing career development and enhancement. Several senior staff have been in their positions for more than 10 years, representing significant continuity and organizational commitment. ACHE staff members are recognized both nationally and locally within the association community as role models for the profession. For additional information, please see

Position Details

Social Media Marketing Specialist
Chicago Illinois
Chicago, IL

The Social Media Marketing Specialist is responsible for planning, executing, monitoring, and improving the social media activities of ACHE.


Social Media Strategy and Tactics (40% of Time)

  • Work with the marketing team to develop and follow a social media strategy that supports ACHE’s marketing and public information goals.
  • Keep abreast of changing media trends and preferences, and adjust social media tactics as needed.
  • Serve as the expert in social media campaign design and assist campaign owners in planning effective use of social media.
  • Provide advice on linking with social media to generate clickthroughs, and other ways to leverage social media integration points.
  • Test new delivery strategies and tactics. 

Campaign Execution (40% of Time)

  • Build a following and deploy educational and marketing messages through a variety of social media platforms, such as LinkedIn, Twitter, Instagram, Facebook, and YouTube.
  • Develop and maintain appropriate personas. Share and curate content. Moderate platforms.
  • Independently distill and post information about trending topics in a style that is consistent with ACHE’s identity.
  • Work with campaign owners and content specialists to build social media plans, develop content and distribute via the most appropriate social media channels.
  • Use one or more social media management tools to create/post content, schedule shares, engage with followers, repurpose content, share others’ content, manage communities, etc.
  • Build schedules and ensure timely execution of social media campaigns.
  • Perform quality assurance of all campaigns. 

Metrics (10% of Time)

  • Review key engagement and revenue metrics. Use this information to optimize future campaigns.
  • Analyze and report on campaign performance, including insights and recommendations for improving results.
  • Support the creation of automated reports for stakeholders with an emphasis on ROI attribution, and actionable metrics. 

Process Management (10% of Time)

  • Develop documentation and roadmaps for processes, A/B tests, and promotions that succeed through social media.
  • Design, implement, and analyze testing strategies for improving social media results.


  • Bachelor’s degree or equivalent experience in Marketing or a related field.
  • Two to three years of social media marketing experience required. Agency experience preferred.
  • Intuitive understanding of proper tone and of what is of interest and appropriate.Technical skills in social media platforms and tools.
  • Excellent writing, editing and proofreading skills.
  • Demonstrated success in managing social media accounts.
  • Be up to date on the latest trends in social media marketing and continuously strive to be the subject matter expert on social media marketing best practices.
  • Understand social media integration points with other digital platforms and be able to leverage these.
  • Collaborative, able to work in a team to produce outstanding results.
  • Excellent integration skills, able to envision steps in a team process and flawlessly execute in coordination with others.
  • Ability to build a vision for messaging and communicate that vision to team members and stakeholders.
  • Ability to work independently and prioritize effectively in a fast-paced, deadline-driven environment.
  • Marketing campaign skills(technically proficient)
  • Innovative and creative thinking(fresh, imaginative thinking)
  • Organized and attention-to-detail approach(executes with excellence)
  • Experience with social media metrics measurement. Ability to analyze campaigns, report on performance, and make recommendations for improvements.
  • Experience with social media automation and social media marketing.
  • Familiarity with best practices for electronic media and multichannel marketing.
  • Previous experience managing timelines.


  • Must possess sound judgment, discretion and a high degree of professionalism.
  • Must have regular and predictable attendance.

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