Social Media Specialist

Generac Power Systems

Founded in 1959, Generac was the first to engineer affordable home standby generators, along with the first engine developed specifically for the rigors of generator use, and is now the #1 manufacturer of home backup generators. Generac manufactures the widest range of power products in the marketplace including portable, residential, commercial and industrial generators. We are also the leading designer and manufacturer of manual and fully automatic transfer switches and accessories for backup power applications up to 2 MW. Our Generac Mobileline of powerful, high-quality light towers, trailer-mounted mobile generators and combination units are designed and built for a variety of industries and the most demanding environments. Generac also pioneered the residential power washer category, putting the power to clean into the hands of homeowners. Today, Generac features a full line of innovative, industry-leading power washers suitable for virtually any application, including the toughest commercial and industrial environments. At Generac, we protect the things that power your life by providing quality, affordable power solutions.

Position Details

Social Media Specialist
Southeast Wisconsin
Pewaukee, WI

At Generac, our people help make the world safer, brighter, and more productive. We are united by our efforts to inspire change for a better world; impact our people and community; influence and achieve positive results; and innovate the industry. Our shared goals allow people with diverse backgrounds and points of view to work together, bringing our global customers peace of mind through reliable products and exceptional support.

Our Social Media Specialist is responsible for engagement with our customers, prospects and other stakeholders through consumer reviews, social media, and other electronic and printed communications. This position is wholly responsible for leading the monitoring and response of our consumer review platforms, as well as analyzing and sharing metrics internally for insight applicable to product improvements and marketing approaches. This position also takes an active role providing copy writing assistance by collaborating with and supporting other marketing personnel and creative team members, ensuring a consistent tone and voice for marketing copy needs across all types of media including web, social media, digital and print advertising, collateral and direct mail.

What you will do:

  • Develop a consumer review strategy that supports and encourages peer reviews as one essential component of the customer experience. 
  • Implement the consumer review strategy by serving as the company ambassador on the review platform and maintaining Generac’s voice. 
  • Respond to and engage with all inquiries for Generac and its brands on consumer review platforms. 
  • Find new ways to leverage peer reviews relevant to Generac’s products and services on social media sites and blogs, as well as other marketing and public relations initiatives. Work with the marketing team to provide copy writing support as necessary. 
  • Work with subject matter experts within Generac for input as necessary, and become a technical product resource to enhance copy writing support. Seek out and gain expertise of new and emerging customer-facing communication tools. 
  • Develop, write and project manage customer-facing communication tools. Using appropriate listening tools and technology, monitor trends in the markets we serve and appropriately apply that knowledge to our consumer review strategy. 
  • Measure and report on key consumer review metrics and insight. 
  • Propose new and alternative ways to leverage consumer reviews.

Minimal Qualifications:

  • Bachelor’s degree in Marketing, Journalism, Communication, New Media, or related field OR 4 years of experience in a similar working environment;
  • 2-3 total years of professional experience which includes developing and executing social media programs in a corporate or agency environment. 
  • Without degree, 5+ years directly related experience. 

Preferred Qualifications:

  • Strong writing skills with experience developing, writing and coordinating customer communications; 
  • Strong customer service skills; Knowledge of major social media channels, including Facebook, LinkedIn, YouTube, Twitter, and Google; Knowledge of Adobe Creative Suite and HTML coding; 
  • Previous experience using SAP or equivalent ERP.

Full Time Salary and Comprehensive Benefits.

« Back