Social Media Specialist

How You'll Impact Lives

We are seeking a creative and enthusiastic Social Media Specialist to join our team. You will be responsible for and not limited to developing and executing social media campaigns across various platforms, such as Facebook, Twitter, Instagram, LinkedIn, and YouTube. You will also monitor and measure the effectiveness of our social media activities and provide insights and recommendations for improvement. The Media Specialist may also be heavily involved with the design and implementation of internal communication plans (Email, Teams, Video/Photography) for various departments or lines of business.

• Plan, create, and publish original and engaging content for our social media accounts, including text, images, videos, and stories.
• Coordinate and grow our online community by responding to comments, messages, reviews, and inquiries in a timely and professional manner. 
• Collaborate with other departments, such as Human Resources, IT, Sales, Customer Service, public relations, Volunteer services to align our social media strategy with our business objectives and brand voice. 
• Research and identify relevant trends, topics, hashtags, influencers, and opportunities to increase our social media reach and engagement. 
• Conduct regular social media audits and analysis, and generate reports on key metrics, such as followers, impressions, clicks, shares, likes, and conversions. 
• Collaborate with other departments, such as Human Resources, IT, Sales, Customer Service, public relations, to align our social media strategy with our business objectives and brand voice. 
• Must be available to attend all corporate and fundraising events to photograph, video and record content for use in internal and external communications.

What You Need

• High School Diploma or equivalent required. 
• Bachelor's degree in related field, Communications preferred.
• Proficient in using various social media platforms, tools, and analytics, such as Facebook Business Manager, Twitter Analytics, Instagram Insights, Buffer, etc. 
• Knowledgeable and experienced using cameras, lighting, audio and video tools for professional results. 
• Excellent copywriting, editing, and storytelling skills. 
• Current/Valid WI Drivers License; plus reliable/insured vehicle

Horizon Offers Our Team Members:

• Work/Life Balance 
• Competitive Pay 
• Comprehensive Benefit Package that includes Health, Dental, Vision Insurance 
• Retirement Savings Plan, including an Employer Match 
• Extensive orientation program to help you succeed in your new role 
• Career development & advancement, Tuition Reimbursement
• Paid Time Off, Wellness Program and More!