Social Media Specialist

Milwaukee Recreation Department

Milwaukee Recreation (the Milwaukee Public Schools Department of Recreation & Community Services) serves to strengthen and extend the bond between public education and the community.

Founded in 1911 by legislation that was reportedly the first of its kind to assign a local public school system the responsibility for conducting recreation programs, Milwaukee Recreation has maintained a leadership position throughout its history. Multiple use of public school facilities for community services, especially in the evenings, has earned Milwaukee Recreation the distinction of being recognized nationally as the "City of the Lighted Schoolhouse."

Milwaukee Recreation enriches the lives of Milwaukee's youth, adults, and families through many innovative programs. These programs are designed to improve the academic achievement of all students during non-school hours, strengthen families, reduce crime in the neighborhoods, and enhance the well-being of all residents. Milwaukee Recreation's mission is to enrich and strengthen the community by promoting healthy lifestyles, personal development, and fun through memorable recreational and educational experiences for people of all ages and abilities.

Position Details

Social Media Specialist
Southeast Wisconsin
Milwaukee, WI

Milwaukee Recreation's Marketing Resource – Social Media Specialist will increase brand recognition through the utilization of various social media platforms.

  • Develop strategies, project plans, campaigns and content that build audience and engagement for each social media network to help meet institutional goals. 
  • Maintain a social media calendar that includes scheduled posts as well as live coverage of events, including occasionally at night and on weekends. 
  • Monitor social conversations and respond when appropriate. 
  • Develop and execute strategies for increasing Milwaukee Recreation’s relevance to the community in our areas of expertise. 
  • Research, develop and implement social media tools to support Milwaukee Recreation’s brand, and strategic goals and business objectives. 
  • Track, collect and interpret relevant social media metrics while continually finding ways to improve on content. 
  • Edit photos with Adobe Photoshop or Lightroom, tag with keywords, and upload to our online photo database (Zenfolio).
  • Other marketing duties as assigned.


  • 21 years of age or older. 
  • Able to meet the scheduling needs required for this position. 
  • Access to reliable transportation. 
  • Must possess a valid driver's license, good driving record and the MPS required level of personal auto liability insurance. 
  • Flexible schedule to work weekdays, weeknights and some Saturdays.


  • Bachelor’s degree in Communications, Journalism, English or a related field. 
  • Demonstrated experience building audiences through social networks. 
  • Writing, editing and crafting branded content for the social media space. 
  • Strong analytical and data-driven thinking. 
  • The ability to communicate on social platforms in a consistent, on-brand voice. 
  • The ability to create content using multimedia tools, such as video, photography and design. 


  • Strong writing and editing ability, along with the good judgment to represent a trusted nonprofit brand directly to the public. 
  • Understanding and knowledge of social media trends and best practices, and willingness to share that knowledge with others in the organization. 
  • Ability to foster positive working relationships. 
  • Excellent decision making skills and ability to carry out verbal and written instructions.

This is a part-time position (30 hours per week) that has a pay rate of $17.00/hr. 

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