Social Media Specialist

Milwaukee Recreation

Milwaukee Recreation (a department of Milwaukee Public Schools) serves to strengthen and extend the bond between public education and the community. Founded in 1911 by legislation that was reportedly the first of its kind to assign a local public school system the responsibility for conducting recreation programs, Milwaukee Recreation has maintained a leadership position throughout its history. Multiple use of public school facilities for community services, especially in the evenings, has earned Milwaukee Recreation the distinction of being recognized nationally as the "City of the Lighted Schoolhouse." Milwaukee Recreation enriches the lives of Milwaukee's youth, adults, and families through many innovative programs. These programs are designed to improve the academic achievement of all students during non-school hours, strengthen families, reduce crime in the neighborhoods, and enhance the well-being of all residents. Milwaukee Recreation's mission is to enrich and strengthen the community by promoting healthy lifestyles, personal development, and fun through memorable recreational and educational experiences for people of all ages and abilities.

Position Details

Social Media Specialist
Southeast Wisconsin
Milwaukee, WI

The Social Media Specialist will increase Milwaukee Recreation brand recognition through the utilization of various social media platforms. Additionally, the individual will assist the Marketing Supervisor – Digital with various photography and digital marketing efforts as assigned. This position is a crucial part of the Milwaukee Recreation marketing team and will allow the team to reach new and existing customers through various channels.

As of November 1, 2021, all MPS employees are required to be fully vaccinated. The health and safety of our staff and students is our number one priority. As a result, all offers of employment are contingent on the candidate showing proof of being fully vaccinated against COVID-19 (currently one dose of the Johnson & Johnson vaccine or two doses of the Pfizer or Moderna vaccine) to pass the pre-employment requirements. Individuals with medical issues or sincerely held religious beliefs that prevent them from getting the vaccine may request an accommodation from the vaccine requirement.


  • Develop strategies, project plans, campaigns, and content that build audience and engagement foreach social media network to help meet institutional goals. 
  • Maintain a social media calendar that includes scheduled posts, as well as live coverage of events, including occasionally at night and on weekends. 
  • Work with Milwaukee Recreation marketing team members and Milwaukee Recreation full-time program staff to identify newsworthy highlights and relevant content for social media. 
  • Monitor all social conversations and respond when appropriate. 
  • Develop and execute strategies for increasing Milwaukee Recreation’s relevance to the community in our areas of expertise. 
  • Research, develop, and implement social media tools to support Milwaukee Recreation’s brand, strategic goals, and business objectives. 
  • Track, collect, and interpret relevant social media metrics while continually finding ways to improve on content. 
  • Join the marketing team’s ongoing effort to capture photos of Milwaukee Recreation classes, events, games, and locations. 
  • Edit photos with Adobe Photoshop or Lightroom, tag with keywords, and upload to our online photo database (Zenfolio). 
  • Additional responsibilities can be added based on candidate’s knowledge and prior work experience. 
  • Other marketing duties as assigned


Works under the direction of the Marketing Supervisor – Digital


  • Be at least 21 years of age. 
  • Able to meet the scheduling needs required for this position. 
  • Access to reliable transportation. 
  • Must possess a valid driver's license, good driving record, and the MPS required level of personal auto liability insurance.


  • Bachelor’s degree in Marketing, Communications, Journalism, English, or a related field. 
  • Solid understanding of marketing and branding. 
  • Demonstrated experience building audiences through social networks. 
  • Writing, editing, and crafting branded content for the social media space. 
  • Strong analytical and data-driven thinking. 
  • The ability to communicate on social platforms in a consistent, on-brand voice. 
  • The ability to create content using multimedia tools, such as video, photography, and design.
  • Exceptional organizational, communication, and project management skills.


  • Strong writing and editing ability, along with the good judgment to represent a trusted nonprofit brand directly to the public. 
  • Understanding and knowledge of social media trends and best practices, and willingness to share that knowledge with others in the organization. 
  • Ability to foster positive working relationships. 
  • Excellent decision-making skills and the ability to carry out verbal and written instructions.


  • This environment includes walking, climbing, standing for long periods of time, and possible loud noises when exposed to activities in the gym or similar environment.
  • Part-time
  • 30-35 hours per week
  • Starting pay rate: $19 per hour

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