Social Media Specialist

Rust-Oleum Corporation

Solving challenges is the very foundation of who we are. After all, in the beginning, our founder, sea captain Robert Fergusson, didn’t particularly care about paint. He just wanted to keep his ship intact. That’s why, when he noticed that an accidental splash of fish oil had stopped the relentless spread of corrosion on his rusty metal deck, he immediately recognized it for what it was: A valuable solution.

The same passion that drove the Captain to spend his next few years creating the world’s first rust-preventative paint still drives us today. When we see a problem, we work diligently until we've perfected a solution—which has led to some of the most cutting-edge, durable and innovative products in the industry.

If you've got a surface you need to protect or a look you want to transform, you've come to the right place. We have a coating for every challenge.

Welcome to Rust-Oleum, home of trusted quality—and powerful solutions—since 1921.

Position Details

Social Media Specialist
Northern Illinois
Vernon Hills, IL

We are currently seeking a Social Media Specialist for our Marketing Team based out of our Vernon Hills, IL corporate office. Founded in 1921, Rust-Oleum Corporation is now a worldwide leader in protective paints and coatings for both home and industry. Rust-Oleum was founded on innovation and continues to provide innovative solutions such as coatings for laminate countertops, chalkboard, dry erase, magnetic, high heat and automotive paints.

Essential Duties & Responsibilities:

  • Manages multiple social media communities on behalf of multiple Rust-Oleum brands by monitoring and moderating conversation, responding to consumers with pre-approved language and escalating issues for follow-up as needed. 
  • Proactively listens to conversations online for opportunities, issues or risks and raises them internally to the appropriate team members to ensure they are acted upon and addressed in a timely manner. 
  • Responsible for conducting social listening exercises, analyzing results and reporting findings to brand marketing, sales, regulatory, product support and category management as needed. 
  • Helps produce digital analytics reports for multiple brands and campaigns as needed.
  • Supports the ongoing growth of the social listening and reporting program by maintaining our reporting tools and environments. 
  • Owns the organic social content development process for Rust-Oleum's brands including post copywriting, sourcing UGC, photography and video, scheduling, publishing and gaining the necessary approvals. 
  • Supports the Assistant Social Media Manager with the scheduling of paid social media ads as needed. 
  • Helps support overall social media program development and internal client education efforts by proactively identifying needs for FAQs, guidelines, processes and POVs and takes the initiative to develop them as needed

Required Experience:

  • Bachelor’s Degree in communications, journalism, marketing, or related field 
  • 3 years of professional experience 
  • Experience with Sprinklr or other social media management tools preferred 
  • Knowledge of social media best practices preferred 
  • Basic working analytical skills required. Experience with Google Analytics,Data Studio or other data analytics tools a plus. 
  • PC proficient in Microsoft Office programs, especially Microsoft Excel.

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