Social Media Specialist

Taylor Corporation

About Taylor Corporation

One of the top five graphics communications companies in North America, Taylor’s family of companies provide a diverse set of products, services and technologies addressing the toughest communication challenges. For 45 years, Taylor has been a premier provider of powerful and innovative products, services and expertise for individuals, businesses and distributors large and small. Our 10,000+ employees spanning more than 25 states and nine countries work diligently to create the interactive, printing and marketing solutions that have helped build some of the world’s more recognizable brands. Everything we do begins with identifying the unique priorities and needs of our customers and creating one-of-a-kind solutions. We offer a full range of benefits to power our employees’ potential including: health, dental, vision and life insurance; a 401(k) plan; paid time off (PTO) and holiday pay, and more.

Position Details

Social Media Specialist
Twin Cities Metro
Eden Prairie, MN

Your Leadership.

Our Power.

Unlimited Potential.

Taylor Corporation has big plans for the future and we need talented leaders to get us there. We power the world’s leading brands - and our employees’ careers - by unlocking potential everywhere we see it. If you love to lead, are open to new ideas and inspire the best in others, we should talk. We’re passionate about our work, we believe there is always a better way, and we’re looking for professionals like you.

Want to be part of something powerful? It’s time to look at Taylor.

Your Opportunity:

Taylor Corporation is looking for a Social Media Specialist to join our team!

Your Responsibilities:

  • Writes, edits, and publishes social media content daily, utilizing original text, images, or videos that build meaningful connections and encourage prospects, customers, and employees to take action 
  • Builds and executes a social media strategy through competitive research, benchmarking, messaging, and audience identification 
  • Sets up and optimizes the company’s pages within each social platform to increase the visibility of the company’s social content 
  • Monitors social media comments and messages, responding in a timely fashion, and elevating concerns to human resources and customer experience stakeholders 
  • Creates comprehensive, enterprise-wide editorial calendars and gains approvals from stakeholders when necessary 
  • Continuously improves social media efficacy by capturing and analyzing social data and metrics, insights and best practices, and acting on that information 
  • Collaborates with brand, marketing, customer relations, human resources, and sales teams to shape the company’s image and values to the market 
  • Assists content writers in the creation and execution of media content, including press releases 
  • Keeps up to date with the latest social media and digital marketing best practices 
  • Keeps current on project status; makes sure people are aware of project status and what they need to do to keep things moving; elevates project concerns to senior levels of leadership when appropriate 
  • Performs other duties as assigned

You Must Have:

  • Bachelor’s Degree from an accredited university with a concentration in Marketing, Communications, Advertising or related field plus 1-2 years of progressive professional experience in a social media or digital marketing role. 
  • Possess a consultative mindset that promotes creativity, effectiveness in appealing to customers, efficiency and revenue growth 
  • Ability to manage and coordinate multiple activities and shifting priorities under tight timeframes, handle frequent interruptions, and refocus efforts as needed based on changing priorities 
  • Hands-on experience in creating social media content for a large business that contains many different types of buyers and product solutions across a wide degree of industries 
  • Proven experience in social media campaigns that drive increased engagement and higher brand visibility on a variety of social media channels 
  • Strong writer with experience in design and video best practices as they relate to social media platforms

We Would Also Prefer:

Prior experience and expertise with the following technologies is highly preferred:

  • LinkedIn Campaign Manager 
  • Meta Business Suite 
  • YouTube Creator Studio

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