Social Media Strategist

Jack Link's Protein Snacks

When it comes to being wild, we know a thing or two. We’re not afraid of trying something new or the hard work it takes to make it happen. It’s in our DNA. We’ve turned a family recipe into a new snacking category. And the wilderness into the world’s largest meat snack business, that’s still proudly family owned and operated.

We’re a company built by innovators, and are driven to not only satisfy your hunger, but to also feed your journey – whether that journey is on the road, on the run, at the campground, at the playground, in the office or in the moment. It’s a journey we share with you. It’s the journey forward of our people, of our communities, of our category…with a reverence for quality and an irreverence for the status quo.

At Jack Link’s Protein Snacks, we see every moment of every day as an opportunity to move forward, to forge new ground. To realize our vision of becoming the World’s #1 Protein Snack Company. We never give up. You never give up. Together, we keep going. Are you wild enough to join us?

Jack Link’s Protein Snacks is a global leader in snacking and the No. 1 meat snack manufacturer worldwide. Family-owned and operated with headquarters in Minong, Wisconsin, Jack Link’s Protein Snacks also has a large corporate hub in Downtown Minneapolis, Minnesota. The company is made up of over 4,000 passionate team members, across 11 countries, who share an uncompromising commitment to delivering awesome products and feeding the journey of those who move things forward. The Jack Link’s Protein Snacks portfolio of brands includes, Jack Link’s, Lorissa’s Kitchen, MATADOR Jerky, BiFi and Peperami.

Position Details

Social Media Strategist
Twin Cities Metro
Minneapolis, MN

Join us as a Social Media Strategist to be a part of our Digital Strategy team! In this role, you will play a critical role in building and nurturing engaged communities for our house of established and emerging brands. You will help lead the planning and execution of our organic and paid social strategy across a diverse set of product lines, markets and personas and own an integrated content calendar that aligns with business goals and objectives. You will work with brand teams to develop topic ideas, channel/audience appropriate creative and conversation inspiring content. Additionally, you will assess the performance of company social channels and look for opportunities to consolidate and streamline them to support Jack Link’s master brand strategy. Finally, you will be our in-house social media leader and will be responsible for keeping up to date on trends, tools, measurement/analytics and best practices.

Specifically, you will:

  • Define appropriate metrics and track results to evaluate performance in social channels.
  • Create and own a comprehensive integrated editorial calendar that supports business objectives in appropriate channels. 
  • Collaborate with brand teams across the organization to gather insights, understand target personas and business objectives. Work with creative teams in the production of copy, images and other assets to be used across multiple channels. 
  • Establish long and short term goals and strategies, with internal teams and external partners, to raise brand and product profiles on social media through organic tactics. Supports and participates in the planning and execution of paid media via owned and influencer accounts. 
  • Research, identify and engage with key influencers. 
  • Coordinate with agency partners for campaign based social and influencer activations. 
  • Support internal teams in the execution of corporate initiatives that leverage social channels. 
  • Lead the community management team member in day-to-day activities related to posting, community building, customer/consumer service issue resolution, and analytics/reporting. Additionally you will develop existing and new team members as the group grows.
  • Bachelor's degree in marketing, communications, journalism, or a related field 
  • 5 – 7 years of experience in social media planning and execution, digital marketing, content development, and/or a related area 
  • Demonstrated success in leveraging diverse social channels to drive awareness, engagement, and conversion 
  • Skilled in creating, editing, and promoting written and visual content 
  • Strong attention to detail and highly organized 
  • Critical thinker with an understanding of digital analytics 
  • Solid judgment with the ability to anticipate sensitivities of target audiences 
  • Previous experience leading a team and developing talent

« Back