Social Media Strategist

In search of a versatile and strategic Social Media Strategist to elevate our brand’s digital presence. The role is integral to our marketing strategy, requiring a candidate who is not only a social media expert but also a savvy marketer aligned with our business goals. This role calls for a candidate who can independently manage our social media presence while contributing to broader marketing objectives. The ideal candidate will be a strategic thinker, a creative communicator, and an adept analyst, ready to make a significant impact on our brand’s digital footprint.

Please note this role is based out of our Corporate HQ in Brookfield, WI four days a week with the option to work remotely on Friday!

ESSENTIAL DUTIES AND RESPONSIBILITIES:

• Design and execute social media strategies that align with overall business objectives.
• Develop and implement social media strategies that resonate with Millennials and Gen Z, aligning with Novus’s mission to demystify home mortgages.
• Create and curate engaging, informative content that simplifies mortgage concepts and processes.
• Manage social media content creation and curation across platforms.
• Oversee social media budget, ensuring cost-effective and ROI-driven campaigns.
• Integrate social media efforts with other marketing channels for a unified approach.
• Uphold brand integrity across social media narratives and interactions.
• Stay ahead of digital trends, innovate, and keep our brand competitive.
• Analyze social media metrics, leveraging insights for strategic adjustments.
• Manage customer feedback and insights on social platforms to inform marketing strategies. 
• Handle brand reputation and crisis management on social media.
• Ensure all social media activities are compliant with legal and ethical standards.

Your profile:

• Bachelor’s degree in Marketing, Communications, or related field.
• Demonstrated experience in social media management and digital marketing.
• Strong understanding of content creation, SEO, and analytics tools.
• Exceptional communication skills and the ability to multitask.
• Proven ability in budget management and data-driven decision-making.
• Knowledge of current social media trends and technologies. 
• Familiarity with legal/ marketing compliance- preferred but not required

This role offers full benefits including (but not limited to):

• Medical, dental, and vision insurance
• 401 with a match
• Short and long-term disability
• Group term life insurance
• EAP
• Paid parental leave
• Student Loan Assistance
• Volunteer time off
• Paid time off
• Extra PTO day on your birthday!
• And much more!