Social Specialist

Carmichael Lynch

About Us:

Carmichael Lynch was established in 1962, and we’ve been re-establishing ourselves every day since to deliver the Unfair Ideas that give our clients an unfair advantage. Because we believe that’s what this business requires: a fresh perspective, a new approach, and an interdependent group of people dedicated to taking on whatever new challenge or opportunity the day brings.

That’s why we bring a holistic approach to marketing, gathering together the best of all disciplines under one roof. We understand that today’s modern companies need a creative partner that works the way they do: fast, open, and collaboratively. Which, done correctly, is itself a little unfair.

Position Details

Social Specialist
Twin Cities Metro
Minneapolis, MN

We are hiring a Social Specialist!


We are looking for someone who lives and breathes the social media landscape. The social engagement specialist is the first to know about new social channels and trends and is able to quickly identify opportunities for clients to be a part of those trends. With an iPhone in one hand and laptop in the other, the social engagement specialist can seamlessly balance up-to-the-minute updates in the world of social with their clients’ needs.

Areas of Focus:

  • Contributes to development of social planning for clients, including working with Content Studio, consumer engagement, brand planning and other departments as appropriate 
  • Understands the brand voice and how it translates to content 
  • Closely monitors social trends and alerts teams of opportunities 
  • Develops a strong relationship with account teams and clients to clearly communicate social program successes 
  • Ensures all work aligns with the larger social strategy 
  • Can see big-picture planning as well as minute-by-minute tweets 
  • Contributes to agency marketing efforts 
  • Understands the value of social analytics, merchandises agency’s work effectively and contributes to development of agency’s Social Tracker offering 
  • Works with account team to ensure social program is tied seamlessly into presentations and deliverables 
  • Conducts research to help determine appropriate plan approach 
  • Understands client’s products, services and methods of operation; gains working knowledge of the industry category, trends and issues 
  • Works with team to develop strategic content plans and contributes to development of that content, such as working in the Content Studio to help with shoots 
  • Ensures deliverables are “best of breed,” creative, accurate, free of errors/ omissions


  • Hands-on experience guiding social scheduling, posting, amplification and community management. 
  • Experiences with issues management, monitoring and crisis communications. 
  • Experience within the Financial Services vertical strongly preferred. 
  • Working experience with social listening tools, platform ad-managers, content scheduling tools. 
  • Familiar with standard Office tools such as Powerpoint, Keynote and Excel. 
  • Marketing or PR agency experience strongly preferred. 
  • Minimum of 2-4years of social/digital marketing, public relations or relevant work experience in one of the following areas: prior agency, communications or media. 
  • A bachelor’s degree in journalism, advertising, public relations or relevant experience.

What We Believe:

We believe that when the best of strategy and creativity come together, brands stand apart.

Our Hiring Philosophy:

Carmichael Lynch is committed to creating a diverse, safe and welcoming workplace with opportunity for all. We strive for inclusion, equity and diversity in both our words and actions. BIPOC, women, marginalized communities, LGBTQIA+, veterans and persons with disabilities are encouraged to apply. To learn more, please visit:

What’s In It for You:

  • Professional Development (performance reviews 2x annually, training opportunities related to your field of development, one-on-ones with managers, etc.). 
  • We offer competitive, equitable salaries (reviewed annually to ensure equity and competitiveness). 
  • A strong, vibrant, continually-evolving Diversity, Equity and Inclusion belief (in thought and action), encompassing our agency and our Employee Resource Groups (ERGs). Recognizing the voices that need to be heard. 
  • Competitive, company and employee sponsored benefits, including: Medical, Dental, Vision, 401k (company matched 50% of first 6%), PTO (vacation/sick time) allowance, 12-week maternity leave, 6-week parental leave, 20 paid company holidays, Family Building Benefit (adoption, surrogacy benefit), tuition reimbursement and much more. 
  • Being additive to a creative, vibrant team who truly love to help clients tell their story via social media.

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