On the day Fallon opened its doors without a single client, it did so under the headline, “A new advertising agency for companies that would rather outsmart the competition than outspend them.”
More than 35 years later, and this mantra is unwavering. We are a creatively-led agency who pinned our public reputation on our commitment to smarts.
Smart brands create something of value in the world: entertainment value, social value, and belief value. Smart brands are additive to peoples’ lives and to culture. They help build ideas in the world, and they leave something behind.
A Fallon Social Strategist has their pulse on culture, platforms, and modern creativity, and can leverage those insights and experience into an integrated brand marketing plan to: create buzz, earned engagement, word-of-mouth, loyalty, and business results for clients. This person is a lifelong student and is excited about the changing nature of the media, content, and advertising landscape. They love to move fast, don’t require a lot of hand-holding or micromanagement, and are excited about learning new things every single day.