Social Strategist


About Us:

On the day Fallon opened its doors without a single client, it did so under the headline, “A new advertising agency for companies that would rather outsmart the competition than outspend them.”

More than 35 years later, and this mantra is unwavering. We are a creatively-led agency who pinned our public reputation on our commitment to smarts.

Smart brands create something of value in the world: entertainment value, social value, and belief value. Smart brands are additive to peoples’ lives and to culture. They help build ideas in the world, and they leave something behind.

Position Details

Social Strategist
Twin Cities Metro
Minneapolis, MN

A Fallon Social Strategist has their pulse on culture, platforms, and modern creativity, and can leverage those insights and experience into an integrated brand marketing plan to: create buzz, earned engagement, word-of-mouth, loyalty, and business results for clients. This person is a lifelong student and is excited about the changing nature of the media, content, and advertising landscape. They love to move fast, don’t require a lot of hand-holding or micromanagement, and are excited about learning new things every single day.


  • Strategy: Craft social engagement strategies for integrated marketing programs using sound audience insights, best practice techniques, and measurement. Support for ad-hoc strategy requests from clients as they come up week-to-week with research and first-draft strategic recommendations.
  • Content Strategy: Assistance with paid/earned/owned content planning. Assist with developing the social/digital content approach, the media plans, and measurement reports for annual plans and client campaigns.
  • Engagement and community management: Owning engagement strategies and community management, and leveraging data to improve content and conversation in both social communities and across brand campaigns. Ensuring content has been scheduled and is posted per client approvals, with real-time optimizations as needed.
  • Creative: Brainstorming both baseline and breakthrough social media and digital ideas, working closely with writers and designers to create best-practice work, or with sole ownership of writing and creating content in coordination with Creative Director and Social Strategy Supervisor oversight.
  • Listening/Trend Spotting: Daily social listening for issues and opportunistic engagement strategy and community management insights for both Fallon and client teams, and leveraging insights/data to improve content and conversation in both social communities and across brand campaigns.
  • Emerging Media: Exhibits a passion for “what’s next,” seeking out the latest in media/content/social/tech trends, mobile applications and consumer behaviors; offering context, implications and opportunities for clients and colleagues with both clear implications and opportunities.


  • 2-5 years of experience in social media, media, public relations and/or advertising (agency experience preferred) 
  • Experienced use of social and audience planning tools (e.g. Facebook Insights, MRI-Simmons, Resonate, comScore, Google Adwords) 
  • Experienced user of social listening and analytics platforms (e.g. Brandwatch, NetBase, Facebook Insights) 
  • Experienced user of social media publishing platforms (Khoros, Sprinklr, TweetDeck, etc.) 
  • Excellent written and verbal communication skills, with no-typo precision in the quick-turn execution of campaigns, content and client documents

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