Are you passionate about marketing? Is using your expertise to drive business growth and revenue part of your marketing repertoire? Do you have experience with generating quality leads to fuel top of the funnel and sales pipeline? If so, we'd love to hear from you! Esker is seeking a talented marketing mind with B2B lead generation experience to join our Marketing team in either our Madison, WI or Denver, CO office.
As Solution Marketing Specialist, you will develop highly effective marketing programs that drive new leads to produce top of the funnel growth and nurture prospects to conversation-ready status. You will be responsible for managing, developing and launching lead generation campaigns through a number of marketing channels including email, content promotion (including video) and digital events.
The ideal candidate has prior B2B lead generation experience, email marketing and marketing automation experience, excellent writing skills, technical proficiency to quickly learn new marketing platforms, obsessive attention to detail, and proven abilities to excel every step of the way. You must have a passion for metrics, data, and process with the ability to tie all three to business objectives. You will need to be a sales-minded marketer, fast-thinking, creative, crafty, and quick to both problem-solve and execute.