Specialist – Communications and Social Media

This position collaborates with Public Relations and Content Manager to plan, write, and publish social media content, ensuring positive brand reputation and audience engagement. Creates and measures digital marketing campaigns, develops creative designs, and produces marketing materials, including video content and written copy, aligning with college branding and goals.

ESSENTIAL JOB FUNCTIONS:

• Working with Public Relations and Content Manager, facilitates the day-to-day content and publishing activities associated with the college’s social media platforms to include content planning, writing and publishing; monitors social media platforms and responds/triages inquiries and comments to ensure a positive brand reputation. and engages in social listening with audiences to build and ensure brand loyalty. 
• Develops written and designed communications for a variety of marketing initiatives: college magazine, social media, website, articles, scripts, etc. following the editorial calendar and college marketing priorities. 
• Creates digital marketing and advertising campaigns, for social media and other evolving digital media platforms as needed. Builds the ads utilizing various marketing technologies and measures results of campaigns. Produces creative design that is consistent with college marketing strategy and brand position, and effectively communicates the reasons for the recommended course of action. 
• Writes creative marketing copy and integrates text and visual images in a creative, consistent manner to align with other college communications. Develops and curates content for the online newsroom of the college website. 
• Interviews alumni, employers, students and community members for articles and testimonials, creating content for use in marketing, sales and media materials. 
• Plans video marketing content and collaborates with videographers. 
• Utilizes effective storytelling skills for creative writing projects and utilizes technology to create on-the-go videos and social media content. 
• Consults and coordinates projects with other department staff to best meet college goals and customer needs, including project quality, consistency with the College brand and project due dates. 
• Works with marketing team in measuring results of marketing and communications efforts and implements changes in future work. 
• May design printed materials including ads, flyers, postcards, small brochures, and similar products. Prepares electronic files to meet the requirements for digital use and of outside vendors and for production purposes.

QUALIFICATIONS, TRAINING, AND EXPERIENCE:

• Associate Degree in marketing, communications or journalism with coursework in the areas of marketing theory and strategy, marketing communications, creative writing, promotional strategy is required. Bachelor’s Degree is desirable. AND, 
• At least 2 years of recent work experience in social media, digital marketing and writing targeted marketing content, and creating branded communications across media platforms., OR 
• An equivalent combination of related education, training, and experience. 
• Experience creating and implementing targeted marketing approaches in a variety of media, utilizing creative and effective writing skills is required. 
• Intermediate skills in Word, Excel, and Powerpoint. 
• Experience with data and analytics. 
• Intermediate design skills with InDesign, Adobe Photoshop, and Adobe Illustrator.
• Knowledge of AP style.

Starting Pay: $22.29 per hour.