Specialist, Marketing Communications Senior

Polaris Industries

About Polaris:

Recognized as the leader in the powersports industry, Polaris Industries is a fast growing, innovative, global organization. The people here at Polaris don't just create products - they are part of a lifestyle. It's the passion & execution of those people and their ideas that inspires the innovation that runs through everything we do.

Polaris Industries Inc. (NYSE: PII) is a global powersports leader that has been fueling the passion of riders, workers and outdoor enthusiasts for more than 60 years. With annual 2017 sales of $5.4 billion, Polaris' innovative, high-quality product line-up includes the RANGER®, RZR® and Polaris GENERAL™ side-by-side off-road vehicles; the Sportsman® and Polaris ACE® all-terrain off-road vehicles; Indian Motorcycle® midsize and heavyweight motorcycles; Slingshot® moto-roadsters; and Polaris RMK®, INDY®, Switchback® and RUSH® snowmobiles. Polaris enhances the riding experience with parts, garments and accessories, along with a growing aftermarket portfolio, including Transamerican Auto Parts. Polaris' presence in adjacent markets globally includes military and commercial off-road vehicles, quadricycles, and electric vehicles. Proudly headquartered in Minnesota, Polaris serves more than 100 countries across the globe. Visit www.polaris.com for more information.

Polaris prides itself on recognizing and developing top talent to take its people and company to the next level. Competitive salary, generous benefits and a comprehensive relocation plan are just a few components of the total compensation package offered at Polaris. Are you ready to join a company where you will work hard and play hard, and be rewarded for your performance?


Position Details

Specialist, Marketing Communications Senior
Twin Cities Metro
Minneapolis, MN


Polaris Commercial is primed to shape the future of how people and goods are being moved in urban environments like city centers and college campuses. As a world leader in mobility, Polaris is uniquely capable, and fully dedicated, in providing innovation and value to these dynamic growth markets. The world is migrating to urban environments and urban mobility is changing radically. We're ready to be part of the revolution… are you?


  • Leads overall marketing plan for Polaris solutions in these markets in partnership with the business stakeholders, agencies and digital team. 
  • Researches the markets and identifies macro trends and customer challenges, becoming a market expert through interactions with the customers, product management, sales, and partners. 
  • Creates compelling value propositions and brings them to life in a meaningful way for the customer. 
  • Determines the most effective way to drive customer awareness from the top down within their organizations, which could include these tactics: digital elements, public relations, product launches, advertising programs, trade associations, video and image creation, trade shows, demos, speaking engagements, social media, channel training, sales tools, etc. 
  • Leads the execution of those determined tactics which could include: marketing vehicle fleet management, social media and PR communications planning, trade show management, sales tool creation, dealer demo program, sales training material creation, photo shoot management, etc. 
  • Manages all aspects of leads for those markets including driving them into the funnel, coordinating with digital and agency, planning, creative execution, sales follow-up, metrics, and reporting. 
  • Owns the timely execution of the marketing plan supported by entities like the digital team, agencies, product management, and engineering. 
  • Solicits and manages internal feedback to ensure the most effective and most accurate deliverables through reviews and approvals from the matrixed team. 
  • Measures and reports on the effectiveness of all marketing activity, ensuring that it is driving towards the business goals. 
  • Serves as the Marketing Product Development (PDP) Team member for GEM product launches.


  • Bachelor Degree or equivalent required. MBA a plus. 
  • 3-5 years of experience minimum of relevant sales and marketing or product development experience. 
  • Strong customer focus. 
  • Knowledge of quantitative and qualitative market research tools and techniques as well as CRM is a plus. 
  • Good communication, presentation and interpersonal skills. 
  • Cross-functional project management skills are very important. 
  • Must be able to use and understand how our customers use our solutions competently. 
  • Extensive knowledge of B2B or B2G markets a plus. 
  • Past work experience managing an agency or PR.


  • Standard office environment. Regular trips to Polaris engineering and manufacturing facilities. 
  • Some travel (primarily throughout US & Canada, occasionally overseas) to engage with our customers and dealers.

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