Specialist, Marketing Execution

Radisson Hotel Group™

Radisson Hotel Group™, formerly Carlson Rezidor Hotel Group, is one of the world's largest hotel groups with eight distinctive hotel brands, more than 1,400 hotels, in destinations around the world. The Radisson Hotel Group portfolio includes Radisson Collection™, Radisson Blu®, Radisson®, Radisson RED®, Park Plaza®, Park Inn® by Radisson, Country Inn & Suites® by Radisson and prizeotel. Guests can benefit from the newly rebranded Radisson Rewards™, formerly Club Carlson, a global rewards program that delivers unique and personalized ways to create memorable moments that matter to our guests. Radisson Rewards spans our global footprint and offers exceptional benefits to our guests, meeting planners, travel agents and business partners. Radisson Meetings™ offers a variety of fully-equipped spaces featuring fast free Wi-Fi, A/V technology and on-site contacts designed to make every event unique. More than 95,000 global team members work for the Radisson Hotel Group and at the hotels licensed to operate in its systems. The company is headquartered in Brussels, Minneapolis and Singapore.

https://www.radissonhotelgroup.com/


Position Details

Specialist, Marketing Execution
Job
Full-time
11/13/2020
Twin Cities Metro
Minnetonka, MN

Job Summary:

The Specialist, Marketing Execution, Americas will assist in the development, management, evolution and implementation of the Radisson Hotel Group (Americas) consumer, business-to-business and loyalty marketing promotions, partnerships and general marketing activities. The Specialist will also lead internal and cross-functional communications and activities related to these functional areas. Additionally, this role will execute day to day project management within the project management technology tool, and other activities at the request of the Director of Promos and Partnerships.

Responsiblilties:

  • Support Director of Promos and Partnerships (Americas) and Manager B2B + Development (Americas) with the rollout of Radisson Hotel Group (Americas) consumer and business-to-business brand promotions, activities, tools, and initiatives in the Americas which may include research, project coordination, project management, cross functional team management, and responding to requests from internal partners. Presentation development and basic analysis is also required. 
  • Act as subject matter expert and process owner for Marketing activities such as promotional development, media planning, collateral development, partnership activities and internal communications, ensuring consistent tone of voice, messaging and visual representation of the Americas brands. 
  • Manage the lifecycle of business-to-business and consumer promotions and partnership communications, including development (copywriting as necessary) of internal communications in all forms, feedback (content and creative editing), proofing and approval; managing the approval process from project initiation to completion. 
  • Ensure any and all brand marketing activities assigned are correctly executed, hit all internal and external checkpoints and approvals, and are flawlessly executed in market. Collaborate with the RHG digital team, external agencies and third-party suppliers to monitor all media in market to ensure it continues to perform and be able to proactively suggest changes to increase efficacy and performance of all brand marketing initiatives in market. 
  • Coach and advise all marketing channels of upcoming brand marketing activities, and maintain brand marketing content calendars, promotional calendars and brand trackers. 
  • Using data, provide proactive analysis and insights to Marketing leadership on promotions in market, including weekly performance against forecast. 
  • Develop and/or adapt PowerPoint presentations to reflect new or changing activities and route to appropriate stakeholders. 
  • Serve as a liaison between internal stakeholders and Marketing agencies, partners and suppliers. 
  • Appropriately handle confidential subjects such as brand strategies, development work and information. 
  • Build and maintain strong relationships with internal and external constituents in order to effectively implement the business plan. 
  • Clearly and effectively articulate brand positioning and style guide.

Requirements:

  • 3-5 years integrated marketing or project management/planning experience 
  • Bachelor’s degree in marketing, advertising or communications 
  • Superior verbal, written and presentation skills. Creative and business writing abilities, including editing and proofing. 
  • Capable of prioritizing and handling multiple projects simultaneously, under tight time constraints and within budget parameters. 
  • Build and maintain relationships 
  • Collaborative skills, “Yes, I Can” attitude 
  • Intermediate to advanced Microsoft Office skills, project management software experience a plus 
  • Organized, with a strong attention to detail 
  • Responsible, accountable and proactive


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