Specialist, Product Marketing

Thrivent Financial

We’re a holistic financial services organization driven by a higher purpose, helping you make the most of all you’ve been given.


Position Details

Specialist, Product Marketing
Twin Cities Metro
Minneapolis or Remote, MN

This position is responsible for marketing, promoting and supporting Thrivent products (financial and non-financial) with a particular emphasis on connecting and aligning key features and benefits with the sales process in making our members and Financial representatives successful. Key product lines may include: protection-oriented products such as life insurance and long-term care insurance; accumulation and retirement oriented products such as annuities and mutual funds; and tax-exempt products and programs such as membership benefits and Thrivent Choice.

**This can be a remote position within the US.

Job Duties and Responsibilities:

  • Provide specific product line and financial planning topic subject matter expertise to key constituents and stakeholders. 
  • Support development and execution of marketing/tax-exempt programs/initiatives that drive field productivity and membership growth. 
  • Work with Financial representatives and Field-facing colleagues to design, train on, and execute sales materials. 
  • Perform in team environment to drive Field-facing initiatives centered on product sales--work with Financial Network, Field Marketing, Communications, Product Management and Development, Law and Compliance and Operations. 
  • Leverage experience to execute strategic plans that align with key corporate strategies and goals; works effectively in cross-organizational teams. 
  • Perform marketing communication tasks and initiatives that are clear and comprehensive. Serve as translator of complex products, features and financial planning and sales process topics to Financial Representative, home office, and member audiences. 
  • Utilize critical thinking skills to build out marketing and sales campaign initiatives with an emphasis on strong tactical execution.

Required Job Qualifications:

  • Bachelors Degree, especially in marketing, communications or business: liberal arts education focused on critical thinking also a plus (will consider commensurate working background under certain circumstances 
  • This position requires a minimum of a college degree plus 3 years of experience or a graduate business degree plus 1 year of experience in one or several marketing disciplines. 
  • At least 2 years in the financial services industry, with demonstrated increases in responsibility.
  • Experience working with financial products and/or financial advisors in the overall sales process 
  • Experience in communicating complex product solutions to a field distribution system and through the field distribution system to the end client. 
  • Applicants must demonstrate capabilities in the following areas: in-depth knowledge of financial products/program management, strong written and oral communication, experience and desire to work with Financial representatives, Field-facing resources and members to achieve corporate driven goals 
  • Required licenses or ability to attain: Resident state life, health and annuity licenses, Series 7 and appropriate non-resident state life, health and annuity licenses. 
  • Effective knowledge of the Thrivent Financial Advisory Process (CFP sales/planning process) 
  • Demonstrated knowledge of how all core insurance, accumulation, retirement and annuity products can meet consumer needs.

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