Sr. Analyst, Influencer Marketing

Ovative Group

About Ovative Group

Ovative Group is the premier independent media and measurement firm in the United States. We help change makers, in fast-growing, customer-centric organizations across industries reinvent their marketing and measurement programs. We leverage our media, measurement, and consulting capabilities to help brands like Coach, Kate Spade, Stuart Weitzman, Facebook, The Home Depot, CVS, Disney, and UnitedHealth Group transform their media and marketing programs. Our proprietary approach to measuring and optimizing marketing investment decisions, Enterprise Marketing Return (EMR), is disrupting the industry and setting the gold standard for customer and marketing strategy, activation, and measurement.

Recognized six consecutive years on Star Tribune’s list of Top 150 Workplaces and four years on Inc. 5000’s list of the fastest growing private companies in America, we pride ourselves in always overdelivering for our clients, our teams, and our communities.

https://ovative.com/

Position Details

Sr. Analyst, Influencer Marketing
Job
Full-time
3/30/2023
Twin Cities Metro
Minneapolis, MN

About the Role

The Influencer Team at Ovative Group oversees, develops, and implements Influencer strategy working alongside our client teams to create holistic strategy tailored to our clients’ goals. The Senior Analyst of Influencer will focus on building brand love through creator efforts, while building trust with clients and partnering with internal teams to align strategy and measure performance against KPIs.

Responsibilities of the Role

  • Support development of campaign and long-term Influencer strategy for current Ovative clients 
  • Source influencers, foster partnerships and opportunities and pitch relevant brand opportunities 
  • Provide one-to-one, strategic campaign planning and negotiate contracts with influencers 
  • Educate influencers on brand and expectations of content and campaigns 
  • Document, analyze, and provide meaningful insights on campaign performance 
  • Develop testing and roadmap priorities for clients to iterate, using a test and learn mindset 
  • Inform on influencer & social media platform trends and partnership opportunities 
  • Provide thought-leadership and subject matter expertise to internal teams during pitch process to win new business

Qualifications and Skills Required

  • Deep understanding of the Influencer ecosystem - social media channels, influencers, content, and creators and how they integrate into a broader marketing strategy 
  • 2-5 years in an Influencer Marketing role developing and executing strategy and campaigns 
  • Expertise and success sourcing, recruiting, onboarding, and negotiating with Influencers 
  • Proven track record of developing and implementing influencer campaigns 
  • Measurement-minded with a strong understanding of the performance metrics widely used and available data-driven mindset, strong analytical skills and experience in tracking relevant metrics 
  • Experience analyzing influencer-specific metrics 
  • Strong verbal & written communication skills and client management skills

Preferred:

  • Digital agency experience or digital lead on the client-side
  • Web analytics experience
  • Experience with influencer sourcing and campaign platforms

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