Sr. Associate Brand Manager

Overview

This position is responsible for driving growth through the activation of business analysis, cross-functional team leadership, budget management and execution of the growth plan. This role is also a key enabler of the commercialization of product innovation.

In addition, this person will be a steward of their brands both internally and externally while weaving together all components of the “4 P’s” (product, price, place, and promotion) to deliver a compelling consumer and retailer need. This marketing opportunity will require the ability to thrive in an entrepreneurial environment, multi-task, and keeping various projects on track.

Strong communication skills, both written and verbal, will be required to keep other functional areas apprised of and engaged in team’s initiatives. The position requires an ability to proactively anticipate obstacles and the flexibility to seek alternative solutions to drive the business initiatives. The ability to analyze information to draw insights and conclusions to drive business decisions into action is essential.

Responsibilities and Accountabilities:

Business Analysis & Reporting – Provide consumer, category, and competitive insights and co-develop targeted selling propositions. Provide in depth analysis of sales trends by product line, SKU, retail customer, channel, and geography to determine opportunities to grow volume. Gather key competitive intelligence, develop insights and report findings to key stakeholders. Assist the Brand Manager in developing the long-range planning forecasts.

Growth Activation - Work closely with the innovation team and partners through product launches based on brand need. Manage relationships with partners to ensure product, marketing materials, etc are proactively communicated while managing prioritization of the cross-functional asks. Communicate project status, issues, and opportunities to the broader organization. Coordinate with Sales and Trade solutions to ensure feasibility of brand growth plans at the retail level.

Effective Communication – Manage and prioritize projects to ensure that all cross-functional teams are aligned, prioritized according to business need, and resourced appropriately to ensure we meet expectations of key customers and stakeholders. Assist with new initiatives such as market research, product development, and selling material creation.

Brand Leadership – Be a steward of your brands while working closely with the brand manager on execution of the “4 P’s” of positioning (product, price, place, and promotion). Know the consumer and the competition inside and out – make decisions based on the unique needs of this consumer and/or category in order to drive demand. Further partner with Integrated Marketing Communications (IMC) to ensure compelling agency briefs, media strategy, and total brand communications. Identify consumer and business knowledge gaps while working with Consumer Insights (CI) to apply market research techniques effectively.

Requirements:

Education

• BA required, (Marketing or Finance preferred); MBA preferred

Experience

• Minimum 4+ years in marketing/brand management or a related field

Other Characteristics

• Critical thinker with strong, proven analytical skills 
• Experience with market analysis and data extraction 
• Demonstrated ability to tell the story behind the insights 
• Must have strong drive and motivation to exceed expectations