Sr. Brand Manager, Partnership Brands

Post Consumer Brands

Business Unit Overview:

Post Consumer Brands is a business unit of Post Holdings Inc., formed from the combination of Post Foods and MOM Brands in May 2015. Since then, Post had added other brands, including the Weetabix U.S. portfolio of brands and TreeHouse Foods cereal business. Headquartered in Lakeville, Minn., Post Consumer Brands today is the third-largest cereal company in the United States, with a broad portfolio of products spanning all segments of the category from iconic household name brands and value ready-to-eat cereals to natural/organic and hot cereal varieties. As a company committed to high standards of quality and to our values, we are driven by one idea: To make better happen every day.

Brand:

At Post Consumer Brands, we are driven by a single mission: Make Better Happen. This mission is multi-faceted and applies to the consumers we serve, the customers we partner with, and the shareholder value that we create. We are committed to safe, delicious breakfast cereal that is safely produced and responsibly marketed. With more than 85% of households in the United States buying cereal, our brands (Malt-O-Meal, Honey Bunches of Oats, PEBBLES, Great Grains, Honeycomb, Grape-Nuts, and more) compete in one of the largest grocery categories and have been a staple in our consumers cupboards for more than 125 years!

Location Description:

Post Consumer Brands corporate headquarters in Lakeville, Minn. is about 20 miles south of Minneapolis and St. Paul, Lakeville has all the benefits of smaller town living with access to everything a large metropolitan area has to offer. Join more than 400 team members collaborating on the two-building campus to help put breakfast on the tables of millions of consumers in North America. In Minnesota there are activities for every season, especially winter! The Lakeville team members are also dedicated to supporting the local community, including Second Harvest Heartland, the state's largest food bank, and the Greater Twin Cities United Way.

https://www.postconsumerbrands.com/

Position Details

Sr. Brand Manager, Partnership Brands
Job
Full-time
10/28/2021
Twin Cities Metro
Lakeville, MN

Responsibilities:

The Senior Brand Manager, Innovation, is a key, critical leader in the creation of, and management of our innovation pipeline across new and existing brands within Post Consumer Brands. Unlocking growth potential for our company, this position is responsible for driving growth while delivering profitability targets of branded innovation items. Through influence and effective collaborating, the incumbent will align the organization to the key strategies that fuel the innovation plan, as well as the scope and scale of innovation to be pursued. This marketing opportunity will require the ability to thrive in an entrepreneurial environment, multi-task, and keeping various projects on track simultaneously. Strong communication skills, both written and verbal, will be required to keep other functional areas apprised of and engaged in team’s initiatives.

Specific accountabilities include:

  • Develop and oversee execution of a 36-month innovation pipeline for the ready to eat cereal, snacking, and white space innovation portfolios, taking into account key competitive activity, unmet consumer needs, and key opportunity areas for key brands; responsibilities include idea generation, commercialization, launch and post launch management where applicable 
  • Collaborate closely with R&D on near in and further out technologies available and how/when to scale for our brands 
  • Partner with cross-functional team members to ensure proper leverage of the PCB commercialization process and capabilities 
  • Work with Insights and Analytics team to identify learning agendas to drive stronger understanding of the consumer and jobs to be done 
  • Engage with Sales and Category Leadership teams to optimize new items sales materials and communications timeline 
  • Establish a “best practice” playbook for the successful launch of sustaining innovation 
  • Establish and trace critical KPIs for each new item launch, incorporating measurement into an innovation continuous improvement model 
  • Identify necessary support plans for key innovation launches and collaborate with brand and customer marketing teams to ensure a successful launch and post launch optimization 
  • Develop annual budgets, pricing guidelines and profitability targets for branded innovation launches 
  • Develop the skills and abilities in a direct report while galvanizing and inspiring a broad cross functional group to deliver on innovation targets

Education:

  • Bachelor’s Degree required, MBA Preferred.

Experience:

  • Preferably 6-8 years in general management based brand marketing within consumer packaged goods; previous innovation experience mandatory 
  • Previous experience managing and developing talent to achieve personal and professional goals

Other Characteristics:

  • Knowledge of consumer retail marketing, advertising, sales, trade and consumer promotion, market analysis, market research, budgeting, financial analysis, and pricing, innovation are all needed in order to be effective in this role 
  • Fluid understanding of a P&L and the ability to drive actions that balance top and bottom line performance 
  • A “can do” attitude and approach to leading with a strong bias for action and results

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