Sr. Brand Manager - Progresso

General Mills

We exist to make food the world loves. But we do more than that. General Mills is a place that prioritizes being a force for good, a place to expand learning, explore new perspectives and reimagine new possibilities, every day. We look for people who want to bring their best—bold thinkers with big hearts who challenge one other and grow together. Because becoming the undisputed leader in food means surrounding ourselves with people who are hungry for what’s next.

Position Details

Sr. Brand Manager - Progresso
Twin Cities Metro
Minneapolis, MN


Do you want to lead a $600MM RNS brand, the #2 business in MBS, and a Top 5 business in NAR?

Do you want to set the vision & direction on a business; from writing the future strategies to leading in market execution?

Do you want to join a business that has strong momentum with leading share and RNS growth?

If so, come join Team Progresso as the new Sr. Brand Manager! With a beloved brand, solid business model, and excellent momentum we are at an exciting point to further grow both top and bottom line for MBS and NAR.

In this role, you will build and execute the strategies to drive the Progresso portfolio of products - including Progresso Soup & Foods – with a true general management focus. This includes:

  • Portfolio Strategy: After a remarkable year, you have a unique opportunity to press Progresso forward as a growth business. You will build brand strategy including tightening the consumer target and advancing the vision to drive profitable growth through our Progresso portfolio.
  • Customer Leadership: Leading customer strategy across all channels – including our 1-year-old Club business, and newly secured 7-11 business! This involves unlocking distribution growth with our new capacity and managing one of the largest trade budgets in NAR.
  • Supply Chain: As a complex seasonal business, tight partnership with our amazing Supply Chain is critical. Additionally, as the portfolio grows (Progresso Toppers, Gluten-Free Soup, Progresso Dry Mix, and PPA) you will need to help lay out the plan to maintain our efficiency and agility.
  • SRM: Soup is a highly competitive business. You will flex all the SRM muscles – pricing, mix, PPA, etc. – to effectively compete and continue to invest in our brand.

We are looking for someone who leads with a growth mindset, holistically owns their business, and will create a culture of learning and inclusion as they lead a powerhouse cross functional team in execution. Come join the Progresso team, and lead us through this exciting period of growth.


  • Lead with end-to-end general management mindset driving all aspects of brand performance 
  • Create multi-year plans across the 4Ps to drive short and long-term growth 
  • Balance and prioritize the role of innovation, renovation, HMM, distribution, trade, SRM, promotions/comms in achieving Progresso’s aggressive growth target 
  • Partner with Brand Experience to create a clear strategy to drive relevance with the Rediscoverer 
  • Lead cross-functional team to profitably win with key customers and continue to build out a robust omni channel strategy 
  • Unleash the power of people by empowering and developing team through Engaging Leader behaviors with four direct reports.


  • Bachelor’s degree and 9+ years of work/internship experience, ideally background in: CPG Brand Management or P&L Ownership/General Management experience 
  • Ability to determine how to use 4Ps to achieve brand strategy and goals 
  • Ability to strategically choose levers to balance short-term commitments and long-term brand health 
  • Understand P&L mechanics and how to impact topline and bottom-line drivers 
  • Ability to identify and evaluate brand building ideas across 4Ps 
  • Large, matrixed organization experience 
  • Success in leading & coaching others


  • MBA 
  • Experience as Brand Manager or similar role 
  • Comfortable pitching brand plans to internal and external customer stakeholders

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