Sr. Brand Manager

We are looking for a creative and innovative Marketer ready to grow our value-added milk business as a Sr. Brand Manager. The ideal candidate would have experience working cross functionally, could apply strategic thinking to set a clear path for long term value creation, and have an in-depth understanding and appreciation of market trends, consumer insights, category dynamics, supply chain network, and solutions to technical constraints.

Take the next step in your career and apply today!

Core responsibilities include, but are not limited to:

Develop and execute strategies to grow DFA share in value-added milk and milk-based beverage category.

Lead all consumer communication strategy and execution for value-added milk brands:

• Brand Positioning
• Advertising, Packaging, Consumer Promotions, PR, Digital, Web, Social Media and Shopper Marketing

Responsible for the day-to-day management of outside agency partners (Advertising, Packaging, PR, Shopper, Digital).

Work closely with Branded ESL Commercial Director to achieve key business objectives.

Lead a cross-functional team to effectively manage the business and project execution.

Lead the annual business review and AOP marketing plan development.

Maximize the portfolio and initiatives to achieve short-term and long-term sales, shares, and profit objectives.

Utilize syndicated data, as well as consumer and shopper insights to refine business, portfolio and communication strategy.

Partner with National Accounts Sales team to identify growth opportunities with key channels including Traditional Grocery, Mass, Club, C-store, and Food Service.

Requirements:

• Bachelor’s Degree required. An MBA with marketing concentration is strongly preferred. 
• A minimum of 6-8 years of related CPG Marketing Management experience. 
• New product launch/commercialization experience, including a strong understanding of the US retailer landscape. 
• Possess CPG leadership skillsets, defined as: business analytics, strategic planning, consumer insights, advertising, and consumer promotion. 
• Demonstrated ability to effectively work with and lead cross-functional teams. 
• Adeptness to excel in an environment that requires leaders to embrace responsibilities along a broad continuum from strategic planning to day-to-day execution details. 
• Strength in analyzing business and brand via primary and secondary research to include syndicated data (IRI/Nielsen), Consumer & Shopper Insights, and business financials such as Profit & Loss and ROI. 
• Ability to develop and deliver compelling presentations in order to bring ideas to life and build support internally with sales teams and senior management, as well as with business partners/accounts.

Benefits:

• Comprehensive Benefits Package available 1st of the month after start date 
• 401 (k) with company contribution 
• Competitive pay 
• Paid vacations and holidays 
• Career growth opportunities – we promote from within! 
• Service recognition and employee rewards 
• Employee referral program 
• Tuition reimbursement 
• Work for dairy farm families