Sr. Brand Marketing Manager

Every professional wants to work for an industry leader. Now is your chance as Hearth & Home Technologies is hiring a Sr. Brand Marketing Manager, located in Lakeville, MN.

A career at Hearth & Home Technologies puts you in the position of working with the most popular brands in the industry and having an impact on a product that people love. The hearth is the center of the home and family life.

Reporting to the Vice President, Marketing, the role of Sr. Brand Marketing Manager supports the vision and goals of Hearth & Home Technology (HHT) Fireplace Business Unit. In this role, you will be responsible for building, developing, managing, and amplifying the overall brand strategy, position, look and feel, and voice and tone of HHT’s fireplace brands. You will serve as the quarterback for brand campaign development, execution, and measurement. Success will be achieved through strong collaboration, ability to think differently about how to connect with audiences and bringing a sharp focus to brand consistency across every channel and touchpoint. You’ll work across teams to bring brand and product solutions to life in a way that’s relevant, intuitive, and memorable. Your efforts will drive growth of our fireplace brands and categories.

• Lead Campaign Strategy & Execution: Drive the planning, development, and implementation of brand campaigns across channels. Ensure messaging resonates emotionally and intellectually with target audiences and aligns with the overall brand strategy. 
• Oversee Cross-Functional Execution Teams: Coordinate resources responsible for executing brand campaigns, content creation, web and digital experiences, social media, design, and events. 
• Collaborative Integration: Work closely with leaders from the Product Portfolio team, Channel Marketing, Segment leaders, Digital, Creative and MarTech teams to ensure alignment and consistency across all customer-facing initiatives. 
• Customer-Centered Thinking: Champion an “outside-in” approach to marketing - intuitive, audience-first strategies that go beyond traditional inside-out tactics. 
• Campaign Performance: Define KPIs, monitor performance, and use data-driven insights to optimize and refine brand campaigns. 
• Brand Storytelling & Messaging:  Develop, communicate, and maintain a unified brand story and messaging architecture across all marketing outputs.  

Qualifications:

• Bachelor’s degree in Marketing, Communications, Business, or a related field; or equivalent combination of education and experience
• Minimum of 8 years of progressive experience in brand marketing, campaign development, or integrated marketing
• Prior people leadership preferred
• Proven track record of leading high-impact, multi-channel brand campaigns from strategy to execution
• Experience working across cross-functional teams including Product, Digital, Creative, and Channel Marketing
• Financial acumen with experience managing to a budget and overseeing overall marketing investment accountability
• Proficient in Microsoft Office Suit - especially Excel, PowerPoint, and Word
• Prior experience in the residential building supplies industry preferred
• Background in both B2B and B2C environments preferred

Competitive compensation with a salary range of $142,000 to $178,000.