Sr. Category Analyst

HARIBO of America


Are you looking to make a meaningful impact with your work? Do you thrive in a fast-paced environment? Are you a people-person with a passion for data? Does working in the consumer packaged goods industry excite you? If the answer is yes, then this is the job for you! Working at HARIBO inspires childlike happiness through the impactful work, dedication, and passion for our brand. Come join our team, where our associates are our greatest asset!

The Happy World of HARIBO is more than a business; we’re family. We always have been, since our founding in 1920. For the last 100 years, while we’ve expanded internationally and created over 1,000 confectionery treats, we’ve known our talented Associates are behind our greatest successes. That’s why we’re committed to investing in their growth, development and career opportunities.

At HARIBO, you’re empowered to charter your own path with mentoring and support from colleagues throughout the business. We encourage you to try new things, think of possibilities and aim higher – all while having fun delivering moments of childlike happiness to our gummi fans in the U.S.

Our core values and focus on long-term success continue to guide the way we do business every day. Our success story is rooted in our teams, and giving them the autonomy, support and freedom to make the best decisions for our consumers, customers and each other.

We give back to the places where we live and work. We listen to our consumers and get excited about innovation. We encourage diverse schools of thought and nurture inclusivity. We work to inspire joy through sweet treats that are fun to share. Want to know more about us? Please visit

We’d love to hear more about you.

Position Details

Sr. Category Analyst
Northern Illinois
Rosemont, IL

The Sr. Category Analyst will assist the Category Manager, with a nation-wide focus on category insights, strategy, and tactical development as we continue to grow sales of our world famous gummies. Located on-site at the HARIBO of America corporate office in Rosemont, Illinois, the Sr. Category Analyst is accountable for category research, analysis, and reporting nationwide. The original and iconic HARIBO Goldbears, created in 1922, have delighted kids and grown-ups for 100 years!

The Sr. Category Analyst, reporting up to the Category Manager, will both report and analyze category, market, and sales data nation-wide across the United States, to ensure our internal partners, sales teams, brokers and senior management have a pulse on the performance of the business in the market. The ideal candidate will a minimum of 3 years of related CPG/Consumer Packaged Goods experience related to Category Management and/or sales data, a Bachelor’s Degree, proficiency in MS Office including Excel and PowerPoint, and familiarity with retail data such as IRI, Nielsen, and/or POS data, and a track record of putting insights into action.

Our associates are our most valuable asset. At HARIBO of America we are committed to a comprehensive benefit program that helps our employee stay healthy, feel secure, and maintain a positive work life balance. We provide fully paid health insurance premiums and generous HSA contribution, 10 paid Holiday plus Paid Time Off/PTO, competitive 401(k), tuition reimbursement, and more. Additionally, we offer community involvement opportunities and career growth opportunities


  • Analyze data to diagnose new category opportunities, problem solve, and make recommendations 
  • Monitor industry trends and competitive activity to Identify opportunities to improve HARIBO of America’s capabilities/advantage in the market. 
  • Category management analytics with a nation-wide focus, providing insights, recommendations, and sales material creation, with intent to influence best in class execution of the four P’s across HARIBO’s retailers across the country 
  • Update standardized category management selling materials, tools, KPI scorecards, channel, and category insights 
  • Monitor industry trends and competitive activity to identify opportunities 
  • Aid in improvement of distribution & shelf positioning for HARIBO brands


  • Bachelor’s Degree is required 
  • Minimum of 3 years related CPG / Consumer Packaged Goods industry experience in a headquarters and/or Channel and/or Customer Category Management or similar role 
  • Experience with IRI and/or Nielsen data and/or POS sales data 
  • Experienced with MS Excel and PowerPoint 
  • Ability to work on-site, daily, at our corporate office in Rosemont, Illinois

Preferred Qualifications:

  • Category Management experience within the Confectionery Category or high impulse Category 
  • MBA / Master’s Degree preferred 
  • Demonstrated ability to translate data into action-oriented insights and then portraying the story in an impactful & convincing manner. 
  • Proven experience in growing Category sales 
  • Result oriented focused mindset 
  • Experience with Space Management tools and software

What can you expect?

You will be part of a successful family-run company with core values that is growing internationally faster than ever before. We nurture long-term associate relationships, work-life blend, rich learning environment, and a tangible impact in the company's success.

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