Responsibilities:
Be the social platform lead, keeping up to date with all new tools and analytics capabilities across LinkedIn, Instagram, Twitter, Facebook, YouTube, and similar platforms
Build and execute social media strategies that include:
- leading platform prioritization, content types, copy and messaging development / publishing, community management and reposting initiatives across owned, paid and partner social channels
Handles day-to-day relationship with our clients as the social media lead along with the account lead and acts as a liaison between external agency, paid marketing function, and internal teams regarding social and digital. Owning the editorial content calendar, including:
- identifying stories/initiatives to highlight
- scheduling content strategically throughout the month
- working closely with creative team and external agency to develop social assets
- routing content for approval from internal partners
Oversee community management with an understanding of how and when to engage
Align content plans with paid distribution strategy
Execute digital influencer strategy across channels
Lead on-the-ground social media efforts at major client events
Handle relationship with social media platform partners and stay up-to-date on new tools and products
Understand data, monitor and predict trends and use them to inform social content and strategy
Work with analysts to deliver detailed reporting and measurement and
Translate social sentiment and engagement into strategic insights that help inform marketing and paid media decisions