The Copywriter and Editor of Mercury Communications is accountable for the planning, creation and execution of Mercury Marine Marketing written content. Responsibilities include the copy integrity of marketing communications materials and programs through strategic direction and development of targeted messaging, delivery of written word content consistent with the Mercury brand voice and standards, and review of all print and web material to ensure it meets the highest editorial standards.
This role will oversee various communication projects and manage external partner execution of written communication in order to elevate, integrate and maintain a high standard of communication throughout the company. Objectives include stronger brand equity, improved audience engagement, and increased sales of Mercury products. The Copywriter and Editor reports to the Chief Marketing Officer and will collaborate extensively with the in-house creative team, retained external contractors, and key cross-functional stakeholders.