Sr. Copywriter

You are a copywriting pro, someone who thrives on turning big ideas into concise, compelling content for integrated marketing campaigns, including websites, digital ads, emails, brochures, videos and more. You love writing about timely healthcare topics, medical products and services–all in a B2B environment. You live by the Creative Strategy Brief and leveraging SEO to connect more customers to our content. Collaborating with smart, engaged people comes second nature to you. And crafting the most compelling campaign message to the right audience–all to drive customer action–is your passion.

Major Responsibilities:

• Work with a highly-skilled and strategic Creative Team, reporting to the creative director and partnering with design leads and other writers to create amazing integrated marketing campaigns 
• Collaborate with client partners to better understand customers’ needs to help define key messaging and ensure 
• Brief is clear and strategically spot-on 
• Translate complex, dry information into engaging, conversational “tight” advertising copy that connects with our target audience–from healthcare workers to supply chain leaders 
• Write about a wide variety of healthcare products and solutions, aligning with the Brief and reflecting the Medline brand voice and incorporating SEO into your marketing copy; Utilize FIGMA to create web page wireframes 
• Proactively collaborate with design partners to concept and create breakthrough campaign tactics from website pages, emails and digital ads to videos and brochures, all driving customers to take action and build brand equity 
• Strategically present your ideas to leadership, from concept through final layout, referencing the Brief and detailing how your work supports the strategy 
• Handle multiple tasks simultaneously with confidence and ease 
• Roll with the editing process and unexpected changes while meeting tight deadlines 
• Stay up to date on campaign marketing trends, best practices and other data reflecting customer behavior and an ever-changing healthcare industry 
• Think like an entrepreneur and take ownership of every project, from kick-off through final project release

Education:

• Bachelor’s degree in Communications, Marketing, English or related field.

Relevant Work Experience:

• At least 4 years copywriting experience writing marketing copy aimed at a broad audience.

Preferred Qualifications:

• Copywriting experience within an advertising agency, in-house marketing department or medical related field. 
• Experience in controlling and coordinating concurrent projects, competing priorities and critical deadlines.