We’re looking for a thought leader who has their finger on the pulse of creative and digital trends and has proven experience introducing, influencing, and leading best-in-class forward-looking creative thinking that aligns with the brand's business objectives. As the creative lead for Sargento’s in-house creative services group, you’ll lead the planning, brainstorming, and development of all in-house creative work, collaborating closely with internal marketing executives and external agency partners. You’ll develop, coach and mentor a talented team of creatives who work across these channels: digital/social, web, omni-channel, package design, print collateral, internal brand identity, and more. You’ll also develop and manage a network of freelance creatives.
Responsibilities include:
- Provide leadership and support to Creative team including hiring, crafting, mentoring and coaching
- Participate in strategic planning, when appropriate
- Provide project leadership of select marketing initiatives
- Oversee creative budgets and ensure quality and financial efficiency through the effective use of internal and external resources
- Maintain internal style guides and digital creative best practice documents
- Manage and maintain Corporate Trademark, Copyright, and Brand mark equities
- Manage “one voice” communication to consumers through the execution of graphic/copy standards that meet objectives
- Promote a system of appropriate input and review before creative elements are finalized and released
- Manage two subordinate creative managers who supervise a pool of graphic designers in the Integrated Marketing Communications Department
- Oversee the overall direction, coordination, and evaluation of this team
- Carry out supervisory responsibilities in accordance with the organization's policies and applicable laws; interviewing, hiring, and training employees; planning, budgeting, assigning, and directing work; appraising performance; rewarding and disciplining employees; addressing complaints and resolving problems