Sr. Digital Designer

OnCourse Learning

OnCourse Learning is the leading provider of e-Learning in the financial services, healthcare, real estate, and IT industries, OnCourse Learning provides best-in-class education, career development, and compliance solutions that help people get started and succeed in their chosen professions. Individuals, companies, educators, associations, and government agencies turn to OnCourse for educational excellence, professional compliance, occupational tools, customized training solutions, and new careers. We are a company that is known for its remarkable relationships among employees, customers, business partners, and key stakeholders. Customers and partners can choose from 11 proven online campuses to meet their personalized needs: American Home Inspection Training (AHIT), BankersEdge, California License, Career WebSchool, ContinuingEducation.com, Digital University, Nurse.com, OnCourse Learning Publishing, ProSchools, QuickCert, and TrainingPro.

Courses provided by the OnCourse campuses are easy to use and thoroughly prepare our students for their licensing, certification, and professional development needs. We leverage and develop the latest technologies to ensure that our courses are available at all times to our students worldwide. Our programs are available in delivery modalities that meet all types of learning styles and can be customized for our customer needs.

At OnCourse, we have a very clear vision for our future, and there is a strong feeling of prosperity and community throughout our company. OnCourse Learning has been consistently recognized on the Inc. 5000 list as one of America’s fastest-growing companies. We are a team that has fun, moves quickly, and is dedicated to the success of both our students and our Partners.

Founded in 2007, OnCourse Learning is a privately-held company based in Milwaukee, Wisconsin.

http://www.oncourselearning.com

Position Details

Sr. Digital Designer
Job
Full-time
Office/WFH
100% remote
1/7/2016
Northern Illinois
Hoffman Estates, IL

In support of the company mission, this Senior Digital Designer is expected to managethe planning, creative development and day to day execution of integrated digital marketing campaigns that result in new business opportunities for OnCourse Learning business lines (Financial Services, Healthcare, Real Estate/IT, and Media & Publishing).The ideal candidate will have a successful digital design track record, outstanding people skills, proven ability to be a creative and innovative thinker and provide direction to other members of the digital marketing team.

Essential Functions:

  • Website UI/UX Design: Work collaboratively and proactively with internal and external teams (brand, content, channel, IT, sales, consultants) to design and optimize web properties 
  • Grow new leads, including marketing-qualified leads, by designing sites to convert traffic through calls-to-action, landing pages, and lead generation content (including offers). 
  • Campaign Design: Execute integrated and actionable marketing campaign elements including marketing automation design studio graphic assets including email and landing page templates, headers, footers, images that can scale across geographies and offerings, with a clear focus on quality execution and results. 
  • Measurement: Implement testing methodologies (A/B) across website pages and email including subject lines, content, images, landing pages, offers, mailing frequency, send schedules, segments, etc. to continually improve overall initiatives. 
  • Partnership: Work collaboratively and proactively with partners internally (brand, content, channel, sales teams, IT) to translate ideas into effective digital campaign elements. 
  • Creative Direction:Guide team members on current design trends and applications.Serve as back-up for Director when needed.

Essential Education, Skills and Experience:

  • BA/BS degree in marketing, graphic arts, communications or related 
  • 5+ years experience in B2C and B2B digital marketing, marketing automation, web/online/interactive design including website front-end, landing pages, email, social media 
  • Possess a strong understanding of visual design and typography to produce consistent, clean, and compelling designs, icons, and graphics that achieve business objectives 
  • Expert Knowledge in UX/UI best practices, HTML, CSS, Adobe creative suite, MS Office Suite 
  • Experience building and maintaining WordPress websites, including creating custom landing pages, content pages, blog maintenance, and general site maintenance 
  • Experience working in systems such as: Marketo, Salesforce.com, Google Analytics 
  • Perform on-page search engine optimization (SEO) 
  • Demonstrated ability to successfully influence multiple stakeholders and participate on cross-functional teams across geographies and business units 
  • Attention to detail, excellent organizational skills, and ability to manage multiple projects and responsibilities simultaneously 
  • The ideal candidate is a self-starter with proven experience designing and optimizing websites, landing pages, email templates, social media posts.

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