Sr. Digital Social Media Strategy Specialist


About Medtronic:

Together, we can change healthcare worldwide. At Medtronic, we push the limits of what technology, therapies and services can do to help alleviate pain, restore health and extend life. We challenge ourselves and each other to make tomorrow better than yesterday. It is what makes this an exciting and rewarding place to be.

We want to accelerate and advance our ability to create meaningful innovations - but we will only succeed with the right people on our team. Let’s work together to address universal healthcare needs and improve patients’ lives. Help us shape the future.

Position Details

Sr. Digital Social Media Strategy Specialist
Twin Cities Metro
Minneapolis, MN

Careers That Change Lives:

Lead the strategic digital & social media planning efforts that drive digital marketing and communications activities across our Cardiac Rhythm and Heart Failure (CRHF) and Atrial Fibrillation Solutions (AFS) businesses. Collaborate with Marketing Communications and Marketing partners to envision plans and tactics that include website design and content strategies, social media channel utilization and expansion, email campaigns, as well as coordinated paid search and digital promotion efforts. Use your breadth of digital strategy skills to establish new best-in-class standards across all digital & social communications efforts and channels. Share your knowledge to educate Marketing and Communications partners and grow the overall digital understanding and capabilities across our CRHF & AFS Marketing & Communications functions.

We value what makes you unique. Be a part of a company that thinks differently to solve problems, make progress, and deliver meaningful innovations.

Click here to see an overview of product videos in our Cardiac Rhythm and Heart Failure and AF Solutions portfolio.

A Day in the Life:

Strategic Digital Planning

Lead the development of CRHF & AFS digital plans working in collaboration with Marketing Communications and Marketing colleagues to support product and therapy launches, physician and patient marketing campaigns, and cross business initiatives. Recommend digital channel strategies and tactics to include web, social media, email, paid search and online promotions. Write and consult in the creation of broad multi-channel digital marketing plans as well as individual strategy briefs. Strategist is also often needed to assist in complex projects involving new experiences that require the development of new functionality, testing and integration of technologies. Explore and expand the utilization of leading and emerging digital channels, promotion, activities, and solutions. Assist in the development, adoption and novel use of new functionality, testing, and technology. 30%

Digital Consultation, Training & Education

Develop a deep knowledge of the unique needs, interests, and utilization of digital & social channels by our primary customer audiences: Patients, Physicians (Electrophysiologists & Cardiologists), Allied Health Professionals, etc. Share key learnings and insights related to these target segments and their digital practices. Train & educate team members on new trends and technologies to continually advance our overall digital skills and capabilities. 20%

Data Analysis & Continuous Improvement

Partner with the CRHF & AFS Digital Analyst to regularly review social and digital metrics and performance to recommend strategies for continuous improvement and advancement. Utilize tools, strategies, and testing to inform how content is performing and quickly change or automate what content is being served based on performance data. 20%

Digital Best Practices & Process Creation

Establish CRHF & AFS digital best practices and processes acting as a liaison with our Medtronic Global Digital & Social Media (GDSM) partners to ensure process alignment, drive GDSM guidelines and requirements, resolve issues, drive execution efficiency & effectiveness. Participate on GDSM teams & meetings to ensure CRHF & AFS is informed & aligned with overall Medtronic policies and best practices. 10%

Digital Channel Management

Create and oversee the management of an ongoing coordinated digital and social calendar aligned with greater business objectives and goals. Establish a system that helps plan, prioritize, and regulate the volume of activity (including paid search and promotion) for shared web, social, and email channels across CRHF & AFS. 10%

Industry/Competitive Comparison & Benchmarking

Compare and benchmark our work against industry, competitors, and best-in-class digital companies. Use and share this knowledge to develop new strategies, plans, and proposals for the direction of our overall digital and social efforts and capabilities. 10%

Must Have:

  • Bachelor’s Degree 
  • 4+ years of experience in a role involving digital strategy, creating, writing, and presenting multi-channel digital and social media campaign plans and strategic briefs in a corporate or agency setting

Nice to Have:

  • Strong training, education, and presentation skills 
  • Excellent project manager, detailed and organized 
  • Ability to meet multiple deadlines in a fast-paced environment 
  • Demonstrated experience working in a company or agency supporting numerous colleagues
  • Strong at Microsoft Office - especially Powerpoint & Excel 
  • Broad knowledge of digital & social promotion activities and vehicles including PPC campaigns, Google Ads, social media advertising and promoted posts, programmatic advertising, geo-fencing and geo-targeting, etc. 
  • Additional knowledge and experience in any of the following areas would be beneficial: Adobe Experience Cloud software suite specifically Adobe Analytics (or Google Analytics) and Adobe Target, web basics (HTML, CSS, JavaScript, development sprints), social media management tools (Khoros), and email marketing automation (Eloqua)

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