A Day in the Life:
Strategic Digital Planning
Lead the development of CRHF & AFS digital plans working in collaboration with Marketing Communications and Marketing colleagues to support product and therapy launches, physician and patient marketing campaigns, and cross business initiatives. Recommend digital channel strategies and tactics to include web, social media, email, paid search and online promotions. Write and consult in the creation of broad multi-channel digital marketing plans as well as individual strategy briefs. Strategist is also often needed to assist in complex projects involving new experiences that require the development of new functionality, testing and integration of technologies. Explore and expand the utilization of leading and emerging digital channels, promotion, activities, and solutions. Assist in the development, adoption and novel use of new functionality, testing, and technology. 30%
Digital Consultation, Training & Education
Develop a deep knowledge of the unique needs, interests, and utilization of digital & social channels by our primary customer audiences: Patients, Physicians (Electrophysiologists & Cardiologists), Allied Health Professionals, etc. Share key learnings and insights related to these target segments and their digital practices. Train & educate team members on new trends and technologies to continually advance our overall digital skills and capabilities. 20%
Data Analysis & Continuous Improvement
Partner with the CRHF & AFS Digital Analyst to regularly review social and digital metrics and performance to recommend strategies for continuous improvement and advancement. Utilize tools, strategies, and testing to inform how content is performing and quickly change or automate what content is being served based on performance data. 20%
Digital Best Practices & Process Creation
Establish CRHF & AFS digital best practices and processes acting as a liaison with our Medtronic Global Digital & Social Media (GDSM) partners to ensure process alignment, drive GDSM guidelines and requirements, resolve issues, drive execution efficiency & effectiveness. Participate on GDSM teams & meetings to ensure CRHF & AFS is informed & aligned with overall Medtronic policies and best practices. 10%
Digital Channel Management
Create and oversee the management of an ongoing coordinated digital and social calendar aligned with greater business objectives and goals. Establish a system that helps plan, prioritize, and regulate the volume of activity (including paid search and promotion) for shared web, social, and email channels across CRHF & AFS. 10%
Industry/Competitive Comparison & Benchmarking
Compare and benchmark our work against industry, competitors, and best-in-class digital companies. Use and share this knowledge to develop new strategies, plans, and proposals for the direction of our overall digital and social efforts and capabilities. 10%