Sr. Email Marketing Specialist

As a Sr. Email Marketing Specialist, you’ll develop automated, triggered, and dynamic email campaigns to drive sales, cross-sell, and up-sell throughout the Member/customer lifecycle. In order to measure and ensure campaign effectiveness, you’ll track, analyze, and report on performance of all campaigns and make recommendations for improvement. Join our Marketing Team to experience a collaborative environment that allows for significant professional growth and development!

A Sr. Email Marketing Specialist has an impact on our business by:

• Utilizing the Salesforce Marketing Cloud tool to develop automated, triggered, and dynamic campaigns to drive sales, cross-sell, and up-sell throughout the Member/customer lifecycle.
• Applying best practices when writing content for email and supporting landing pages to deliver relevant, personalized messages with consideration for list segmentation, email preferences, deliverability and CAN-SPAM compliance. 
• Maintaining email best practices including browser compatibility, dynamic content, mobile optimization, subject lines/pre-headers and use of images, etc. 
• Managing email list segmentation, profile attributes and subscriber delivery status and makes recommendations to grow the active subscriber list. 
• Creating reports to track both internal and external email campaign performance and on-going Member behavior, including delivery rates, subscribes/unsubscribes, open rates, click activity and conversions. 
• Making recommendation for improvement based on findings. 
• Collaborating with the Marketing team to ensure successful integration of email and marketing efforts. 
• Monitoring industry trends, researches findings and provides recommendations.

We’re looking for creative, self-motivated, inspiring individuals who have:

• A minimum of two years of experience in email marketing including automated campaign management. 
• A minimum of two years of experience with an email marketing tool 
• Exact Target/Salesforce Marketing Cloud experience is a plus. 
• A minimum of one year of experience with HTML/CSS/jQuery/SQL including knowledge of the difference between coding for web and email. 
• Proficiency with Microsoft Office, 
• Adobe CC Illustrator/Photoshop, Email on Acid. 
• Proven email copywriting and editing skills. 
• The ability to articulate and champion email marketing best practices including deliverability management. 
• Return Path experience a plus. 
• A minimum of two years of experience using Google Analytics.