Sr. Email Marketing Specialist

Performance of Duties:

• Lead and execute ongoing email communications based on needs of internal partners (including sales, product marketing, HR, events and executive leadership) and editorial calendar. 
• Develop and optimize integrated email strategy using a holistic approach, taking into account marketing department goals, customer needs and calendar cadence, etc. 
• Create and manage email content, including identifying needs, briefing, writing, collaborating with creative department to build assets, deploying, and optimizing. 
• Provide analysis and recommendations for optimization based on metrics. 
• Success will be measured by an increase in open rates, click rates and related metrics specific to email.

Essential Job Functions:

• Collaborate closely with colleagues across owned, earned, paid and social media, to ensure consistency in messaging across multiple platforms and to identify efficiencies for creation and distribution of content. 
• Work closely with internal partners to develop and refine messaging and email lists based on target audiences. 
• Stay abreast of changing email trends and strategies.

Minimum Education, Certification and Experience Requirements:

• Education: Degree in Public Relations, Communications, Marketing, Business or related field
• Experience: 5-7 years progressive experience in Public Relations, Communications or Marketing required
• 3-5 years of email marketing communications experience preferred 
• Healthcare industry experience preferred

Knowledge:

• Knowledge of computer tools required 
• Knowledge of market analysis tools required 
• Knowledge of media databases and media monitoring tools

Skills & Abilities:

• Excellent written, verbal and presentation skills in English required 
• Ability to work and travel independently as required 
• Strong working understanding of Mailchimp required 
• Basic understanding of social media platforms, including Facebook, Twitter, LinkedIn and Instagram required 
• Experience writing for B-to-B, B-to-C and internal audiences preferred 
• Experience with Salesforce Pardot, Mailchimp, Stripo, Microsoft Outlook and Excel preferred 
• Project management experience preferred 
• Detail-oriented with strong organizational and time-management skills; able to prioritize, multi-task and meet expected deadlines. 
• Analytical problem solving, curiosity and acontinuous improvement mindset 
• Strong ability to collaborate with team members required 
• Some travel required (less than 10%). Occasional evening and weekend work is probable