Sr. Experience Designer

Vital Images, Inc.


Vital Images, Inc. is part of Canon Medical Systems, and together we lead the medical imaging software industry with the latest health imaging informatics solutions. We improve the quality of patient care by developing innovative products that enable the exchange, analysis and storage of clinical information across health care enterprises and communities. Established in 1988 and headquartered in Minneapolis, MN, Vital also has offices in Canada, Europe and Asia.

Position Details

Sr. Experience Designer
Twin Cities Metro
Minnetonka, MN


The Senior Experience Designer is responsible for driving an optimal user and customer experience across the organization including both online and offline, supporting both acquisition and retention efforts. This role will combine a variety of skills by touching development, design, user/customer experience, analytics, strategy and execution. This role will work primarily with the marketing team with some cross-functional engagement.


Web Development and Maintenance:

  • Leads web development efforts on company website, provider portal and internal SharePoint 
  • Writes well designed, testable, efficient code by using best software development practices 
  • Creates website layout/user interfaces by using standard HTML/CSS practices 
  • Integrates data from various back-end services and databases 
  • Maintains website overall health, governance & maintenance 
  • Documents best practices

Leads development of SEO strategy and execution of tactics:

  • Studies website behavior patterns using site metric tools to analyze and optimize business results and user experience. 
  • Uses quantitative data gathered with software measurement tools, traffic extracts, click streams and drilldowns to develop an understanding of customer behavior, demographics and lifecycle. 
  • Coordinates report requirements with internal customers to meet business objectives.
  • Applies statistics-based market intelligence to business issues and formulates recommendations.

Digital user experience design, strategy and execution:

  • Generally focused on the look, feel, operation, user experience and functionality of a commercial website 
  • Creates wireframes and internal/external company web pages including graphics, animation and functionality 
  • Designs web page layout and online content, user interface graphics, icons, color schemes, content and infrastructure for new product release and new web-hosted product offering 
  • Performs development and maintenance programming for web pages and web applications
  • Performs web usability testing 
  • Assures web server and site technical performance 
  • Develops, assesses and communicates website usage and security policies and standards 
  • Designs and executes emails through Pardot

Assist with product UI design


  • Creates and executes motion graphics 
  • Leads video production 
  • Executes general marketing campaign work

Customer Experience:

  • Assists with tracking customer experiences across online and offline channels, devices, and touchpoints 
  • Assists with competitor analysis, customer research including obtaining and managing customer feedback 
  • Conducts survey research and questionnaire design 
  • Assist with report and dashboard design

This job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.


  • Bachelor’s degree in Design, Graphic Design, Marketing, Communications or related field or equivalent work experience 
  • 5+ years’ experience with user experience, digital media design, graphics design and web development (healthcare industry preferred) 
  • Experience with UX and CX design and strategy 
  • Understanding of healthcare environment preferred 
  • Capable of working in a fast-paced, team-oriented Marketing work environment 
  • Experience with web development 
  • Proficiency in WordPress, Google Analytics, Windows operating systems, Microsoft Office, Adobe InDesign, Pardot, Salesforce and/or SharePoint or similar system experience preferred


  • Adaptability/Flexibility: Adapts to change, is open to new ideas, takes on new responsibilities, handles pressure, adjusts plans to meet changing needs. 
  • Communication: Communicates well both verbally and in writing, creates accurate and punctual reports, delivers presentations, shares information and ideas with others, has good listening skills. 
  • Creativity/Innovation: Generates new ideas, challenges the status quo, takes risks, supports change, encourages innovation, solves problems creatively. 
  • Results Focus: Targets and achieves results, sets challenging goals, prioritizes tasks, overcomes obstacles, accepts accountability, sets team standards and responsibilities, provides leadership/motivation.


  • Integrity, Customer Focused, Collaborative, Problem Solvers and Drive.

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