ABOUT US
S&S Activewear is a leading North American, tech-enabled
specialty distributor of imprintable apparel, including t-shirts, fleece,
athletic wear, headwear, workwear, scrubs and accessories. We pride ourselves
on being the “critical link” that enables our 100+ brand partners such as
Adidas, Columbia and Gildan to reach our hyper-fragmented base of customers,
comprised of apparel decorators, eRetailers and promotional products
distributors that embellish apparel items for diverse end consumer use cases
(e.g., everyday wear, concerts, fitness attire, life events, team sports,
etc.). At S&S, we differentiate in the market through a customer service
focus, strategic product portfolio, world-class distribution infrastructure, a
collaborative growth culture and a relentless focus on technology and
innovation.
Our success has compounded since the Company’s humble
beginnings in 1988 as a regional t-shirt distributor to a leading,
multi-billion-dollar value-added distribution platform that drives market
penetration for our suppliers while enabling the growth, operations and
fulfillment for a diverse range of customers across channels and business
sizes. We strive to be the apparel
distributor of choice while inspiring and fostering growth for customers,
employees and suppliers through our core values of service, deep relationships,
innovation, continuous improvement and accountability.
ABOUT THE ROLE
Calling all storytellers, brand builders, and big thinkers.
If you believe in the power of connection, creativity, and bold ideas, we’ve
got a role made for you. We’re on the search for an External Communications
Senior Manager to shape how the world sees and experiences our brand. You’ll
lead the charge in bringing our story to life externally, elevating our
visibility, reputation, and voice across commercial and corporate channels.
This is your chance to make an impact, spark emotion, and build something unforgettable.
Ready to dream big with us?
The ideal candidate will excel at driving and managing
impactful external campaigns, building strong media relationships, managing
external agencies, and collaborating with internal stakeholders to ensure brand
consistency across all channels. This individual will also serve as a key
project manager—coordinating multi-channel campaign efforts across internal
functions and ensuring alignment with internal communications and
enterprise-wide initiatives.
If you are a strategic thinker with a passion for impactful
communications, collaboration, and a track record of delivering results, we’d
love to hear from you!
This position will report directly to the SVP of Marketing.
WHAT YOU WILL DO
External Corporate Communications
- Develop and oversee the strategy and execution of all
external corporate communications to ensure consistent messaging, tone, and
branding.
- Collaborate with internal communications and
cross-functional teams to align on campaign strategies and execution plans.
Brand Communication Strategy
- Partner with brand marketing teams to create and implement a
communications strategy that supports the annual brand plan and overall
business goals.
- Ensure marketing communications align with broader
organizational objectives and resonate with target audiences.
Cross-Functional Collaboration & Project Management
- Serve as the lead project manager for external communication
campaigns—coordinating timelines, deliverables, and inputs from marketing,
sales, operations, and internal communications.
- Build strong partnerships with internal functional leaders
to ensure consistent, integrated messaging across all customer-facing
touchpoints.
- Partner closely with the internal communications team to
align messaging and support internal engagement efforts, particularly those
tied to commercial strategies.
Commercial Internal Communications Support
- Partner with internal communications to support
commercial-related internal messaging—ensuring employees are informed, aligned,
and equipped to reinforce key customer communications.
- Help translate key external campaigns and customer-facing
initiatives into internal messages that support clarity, consistency, and
commercial readiness.
Agency and Vendor Management
- Serve as the primary liaison with external agencies or
vendors to ensure deliverables meet quality standards, timelines, and budgetary
constraints.
Media and Public Relations
- Build and maintain strong relationships with media outlets,
journalists, and influencers to enhance the company’s visibility and
reputation.
- Draft, distribute, and manage press releases, respond to
media inquiries, and coordinate interviews or other PR-related projects.
- Oversee media monitoring and reporting to track and analyze
the company’s presence in the press.
Market Research and Insights
- Conduct market research to identify industry trends,
competitor activities, and customer behaviors.
- Use data-driven insights to refine communication strategies
and improve audience targeting.
Crisis Communication
- Develop and implement communication plans for crises or
sensitive situations to protect and uphold the company’s reputation.
- Act as the primary point of contact for key stakeholders
during crisis communication efforts.
Measurement and Reporting
- Establish and monitor KPIs for communication initiatives,
regularly reporting on effectiveness.
- Leverage analytics to optimize strategies and enhance
campaign outcomes.