Sr. Manager Commerce Marketing

Post Consumer Brands

Business Unit Overview:

Headquartered in Lakeville, Minn., Post Consumer Brands, a business unit of Post Holdings Inc., is focused on providing delicious food choices for every taste and budget. As a company committed to high standards of quality and to our values, we are driven by one idea: To make lives better by making delicious food accessible for all.

Brand:

The company’s portfolio ranges from iconic brands such as Honey Bunches of Oats®, Grape-Nuts® and PEBBLES™cereals, as well as Peter Pan® peanut butter to the top-selling Malt-O-Meal® brand of value ready-to-eat cereals and more. Our business is growing and that’s where you come in. Our company is a hearty mix of ambitious people who want to make great things happen.

Location Description:

Post Consumer Brands corporate headquarters in Lakeville, Minn. is about 20 miles south of Minneapolis and St. Paul, Lakeville has all the benefits of smaller town living with access to everything a large metropolitan area has to offer. Join more than 400 team members collaborating on the two-building campus to help put breakfast on the tables of millions of consumers in North America.

https://www.postconsumerbrands.com/

Position Details

Sr. Manager Commerce Marketing
Job
Full-time
4/17/2023
Twin Cities Metro
Lakeville, MN

As a Commerce Senior Marketing Manager, you will have the opportunity to make a significant impact on Post Consumer Brands (PCB) portfolio of brand’s omni-channel success and growth. As a key member of the marketing team, you will support the business goals of marketing and consumer communication strategies to increase awareness and ultimately deliver conversion both in-store and ecommerce for our portfolio brands.

Responsibilities & Accountabilities:

  • Create a digital strategy and execution plan that drives growth in both brands in-store and ecommerce sales 
  • Adept at creating and maintaining a yearly digital budget that complements digital strategy. 
  • Understand consumer’s interests, concerns, needs and interests to help ensure our content strategy is on target for our audience. 
  • Be fluent in analyzing paid media, optimizing ad spends and reporting metrics. 
  • Continuously test new marketing channels, merchandising features, and other business opportunities to improve the customer experience and grow revenue. 
  • Develop and execute strategies to rapidly achieve growth in revenue while meeting brand and portfolio profitability objectives. 
  • Drive traffic and acquire new customers through data driven retail media tactics 
  • Execute strategies & partnerships with retailers’ around customer-specific programs and channel-specific ad spend 
  • Key participant in customer relationships through regular customer meetings, JBP, cost negotiations and annual planning

Requirements:

Education:

  • Bachelor’s Degree preferred

Experience:

  • Strong marketing and digital media acumen, ecommerce experience preferred 
  • Experience designing and measuring media and audience-based tests 
  • Ability to distill complex datasets into actionable insights and recommendations 
  • High attention to detail and accuracy with strong analytical skills 
  • Great attitude: realize that the energy and attitude they bring, impacts not only their performance but the performance of those around them 
  • Transparency: are direct, factual, and straight-forward 
  • Flexibility: ask questions for greater insight, and make recommendations relative to alternatives, options or other solutions 
  • The ability to successfully partner with multiple stakeholders and thrive in a fluid environment while managing multiple priorities 
  • Experience with campaign tracking and measurement tools 
  • Excellent written, communication, and presentation skills 
  • Minimum 7 years’ experience in CPG industry or related industry is required - Shopper Marketing, Retailer Marketing, Omnichannel Customer Marketing, eCommerce Marketing, Consumer Promotions, Brand Marketing or Digital 
  • Must have experience working with Amazon in Commerce/Shopper Marketing role as well as other pure play eCommerce retailers

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