The Sr. Manager Consumer Insights plays a critical role in the research and analysis of market information. Translates research findings into actionable insights that inform the marketing plan of a new product. Represents the consumer in business decisions and identifies opportunities and risks for marketing strategy and product innovation based on consumer needs. Designs and executes market research projects that support brand positioning, product development and usage, advertising development, pricing research, claims research, consumer segmentation, brand perceptions, lifestyle trends, competitive analysis, and larger industry trends.