Sr. Manager, Consumer Marketing

Horizon Therapeutics

At Horizon Therapeutics, we define success by the number of lives touched, lives changed, and lives saved. Our global biotechnology company is made up of agile, out-of-the-box thinkers with a focus on delivering breakthrough medicines to those living with rare, autoimmune, and severe inflammatory diseases. This is the heart of our global mission. Start a career that enables you to live up to your potential and help others live up to theirs. Join us.

The exceptional support we provide patients and communities equally extends to our employees. We offer industry-leading and award-winning benefits, compensation and rewards programs that positively impact all areas of our employees’ personal and professional lives.

https://www.horizontherapeutics.com/

Position Details

Sr. Manager, Consumer Marketing
Job
Full-time
8/29/2023
Northern Illinois
Deerfield, IL

Position Summary:

This role provides an exciting opportunity to help drive the execution of the consumer marketing strategy across one or more therapeutic areas. The Senior Manager will support the Director of Consumer Marketing in executing marketing initiatives to drive brand awareness, treatment consideration, trial, and adherence with responsibilities spanning across the patient journey.

Responsibilities:

  • Develop and produce promotional tactics, materials and programs need to support the brand strategy and objectives 
  • Manage branded website properties, including updates, new content/tools, and search engine optimizations, under the direction of the Director 
  • Co-lead virtual and live patient education program development, execution and performance monitoring with Director 
  • Manage outside agencies to meet expected project objectives and hold them accountable to agreed upon budgets, timelines, and standards 
  • Represent the brand in the review and approval process of promotional initiatives 
  • Monitor and manage inventory of consumer marketing resources 
  • Provide day-to-day management of patient ambassador and peer mentor program 
  • Work with Patient Engagement Marketing to ensure consistency of patient services messaging and offerings across platforms 
  • Establish relationships and work with commercial partners in Patient Advocacy and Brand Communications to ensure alignment within scope of projects 
  • Regularly monitor website engagement and recommend enhancements 
  • Regularly review paid search and social ad analytics and direct optimizations 
  • Partner with organic search agency to recommend new search strategies 
  • Monitor competitive promotional activity 
  • Participate in annual brand planning process 
  • Manage budget for assigned projects

Qualifications and Skills Required:

  • BA/BS Degree required; MBA preferred 
  • 5+ marketing experience required with a preference for relevant healthcare marketing and/or pharmaceutical/advertising/communications agency experience 
  • 3+ years of relevant work experience managing patient or consumer digital marketing required 
  • Knowledge of digital marketing channels and media preferred 
  • Expertise working across multiple projects and managing multiple external vendors 
  • Requires approximately 10-20% travel, including some overnight and weekend commitments 
  • Strong planning, project management, communication, and organization skills 
  • Team-oriented attitude with demonstrated success as a valued colleague within a cross-functional team 
  • Experienced in managing tactics through the regulatory approval process 
  • Proficient in Microsoft Office Professional, proactive demeanor 
  • Strong interpersonal skills 
  • Excellent written and verbal communication skills

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