Personalized Healthcare, Nationwide.
Since 1929, Blue Cross Blue Shield (BCBS) companies have provided healthcare coverage to members, allowing them to live free of worry, free of fear. In every ZIP code, Blue Cross Blue Shield offers a personalized approach to healthcare based on the needs of the communities where their members live and work. They work closely with hospitals and doctors in the communities they serve to provide quality, affordable healthcare.
We understand and answer to the needs of local communities, while providing nationwide healthcare coverage that opens doors for 110 million members in all 50 states, Washington, D.C., and Puerto Rico. Nationwide, more than 1.7 million doctors and hospitals contract with Blue Cross Blue Shield companies — more than any other insurer.
The Sr. Manager, Marketing in the Program Marketing area is responsible for leading the strategy, development and execution of marketing assets and programs to support Blue Cross and Blue Shield (BCBS) Plans in positioning and selling various national programs and initiatives. The Sr. Manager oversees staff and guides cross-functional teams to support the development and implementation of messaging, positioning and collateral that differentiates BCBS among key stakeholders, including business decision-makers, key influencers, consumers/members and thought leaders, and ultimately helps BCBS Plans win and retain group business. Understanding complex business needs and aligning marketing strategies to overall project goals is critical for success.