Sr. Manager, Paid Media

Mueller Communications, LLC

Mueller Communications is Wisconsin’s leading full-service communications and marketing firm. Our services range from earned media to sponsored media, relationship building, local lobbying and public affairs and design and video services. At Mueller we are a team of the best, most creative communicators and strategic problem solvers who work tirelessly to leverage our unique and personal relationships, expertise and experience to make things happen for our clients.

To top it off, our culture dictates that we have some fun in the process.

Position Details

Sr. Manager, Paid Media
Southeast Wisconsin
Milwaukee, WI

Mueller Communications’ Senior Managers are collaborative problem solvers who strategize, build, and optimize campaigns that achieve measurable client goals. Core responsibilities of this role are expanded below.

Paid media campaigns managed by our Digital Campaign team serve a diverse set of organizations including local, national, B2B, B2C, non-profit, for-profit, professional services, and eCommerce. The diversity of our client base is a source of strength, stability, and cross-disciplinary intelligence. It also keeps us fresh and learning new things every day.

Because Mueller Communications is a full-service communications firm, many campaigns cut through all four forms of media (Paid, Earned, Owned and Shared). As a result, we value a team member’s ability to understand and communicate across these channels, helping the overall team cascade key messages through the entire communications spectrum.

What you’ll be doing:

Paid media Campaign Management

Lead the build and optimization of best-in-class SEM, paid social media, and programmatic campaigns

  • Provide actionable insights using analytic tracking in reporting platforms such as: Google Analytics, Google Tag Manager, Google Search Console, SEMRush, CallRail, CRMs (Hubspot, Salesforce, etc), Google Ads, YouTube, Facebook, Instagram, etc 
  • Own the building of performance reports and dashboards in alignment with client goals, inclusive of the attribution wiring needed to produce meaningful KPIs 
  • Lead client-facing performance summary presentations that articulate key takeaways and insights in alignment with client goals 
  • Lead the communication of the activity above, and the resulting needs, takeaways, and deliverables to team members, clients, platform vendors, and publisher support reps with proper context and in an actionable manner 

Project Management & Operations (Internal)

Lead channel-level campaign activities in collaboration with the Client Lead (goal setting and reporting, projections, monthly planning, and regular internal client reviews)

  • Demonstrate ownership over setting, managing and achieving big picture goals for the client 
  • Develop project management plans that integrate all internal/external approvals and deadlines 
  • Own and optimize the firm’s campaign planning and delivery process 

Client Management (External)

  • Be a strategic and analytical voice of the firm on our most complex campaigns 
  • Collaborate with Client Lead, or in some cases, act as client lead, to ensure the Mueller team is a trusted partner, proactively providing clients with timely, useful, trusted information 

Strategy Development | Entrepreneurial Mindset

Contribute to new business acquisition by crafting and presenting paid ad channel strategies and leading the development of marketing proposals and pitches

  • Lead development of client campaign strategy inclusive of the audits that inform them 
  • Demonstrated desire to grow both our clients’ businesses and Mueller Communications, including contributing proactive ideas for expansion 
  • Demonstrate ability to translate brainstorms and big ideas into additional client programs or tactics 
  • Identify industry trends and insights to be leveraged in both work delivery and business development

Qualifications that will make you stand out:

  • 5+ yrs experience in Paid Social, SEM, and Programmatic (Display, Pre-Roll, CTV). SEO and email campaign experience valued but not required 
  • Prior agency experience preferred, but not required 
  • Proven ability to identify and solve complex problems through insightful analysis 
  • Proven ability to translate complex analyses into actionable recommendations that drive tangible results 
  • Intrinsic sense of ownership of your domain and pride in your impact on the success of clients and the firm 
  • Strategic marketing mind and in-depth knowledge of different digital marketing channels with a track record of activating effective multi-channel campaigns 
  • Experience in client-facing communications roles with strong track record of building long-tenured relationships that deliver on shared goals 
  • In-office presence 3+ days per week

Why you’ll love working here:

  • Total Rewards offering that includes a competitive salary, 401(k) and profit-sharing, bonuses, and comprehensive health and wellness benefits
  • Award-winning culture that earned us Milwaukee Business Journal’s Best Place to Work 3 years running (2020, 2021, 2022)
  • Beautiful newly-renovated modern workspace perfected for collaboration
  • Flexible hybrid working model that prioritizes work/life balance so you can live your best life at work and at home
  • Emphasis on professional development that includes paid membership in professional associations, internal lunches to support company growth and other career ambitions
  • One-of-a-kind concierge program dedicated to help the entire Mueller team discover an improved sense of workplace satisfaction, celebration, and organization
  • Regular Happy Hours and company outings to socialize with colleagues, have fun, and strengthen the team
  • Fully stocked kitchen so no one ever has to skip breakfast or lunch to meet their deadlines

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