Sr. Marketing Analyst-Email and Mobile Communications

Life Time

The Healthy Way of Life Community.

Since opening its doors nearly 30 years ago, Life Time has evolved into something completely unique. Today it’s a growing community of people who have defined a new path forward. Where health, knowledge and relationships are valued. Where our energy is channeled for good. And where purpose drives our daily lives.

Position Details

Sr. Marketing Analyst-Email and Mobile Communications
Twin Cities Metro
Chanhassen, MN

Position Summary:

This position supports the development and a significant portion of the execution for moderately-complex member-centric, multi-channel marketing and communication strategies through the email and mobile notification channels, driving improved membership acquisition and engagement.This position works autonomously on assigned strategies, and directs work for more junior members of the team, building fundamentals in collaboration and talent management for future career growth.

Job Duties and Responsibilities:

  • Gathers and leverages consumer or member insights from multiple sources to identify strategic opportunities for the email and mobile notifications channels. Stays on top of channel best practices in the industry 
  • Supports/Collaborates on moderately-complex multi-channel strategies to drive membership acquisition, retention, or product engagement through the email and mobile notifications channels 
  • Collaborates with business and technology partners to align email and mobile notifications marketing strategy with product, pricing, and operational strategies 
  • Partners with internal marketing strategists/analysts and technologists (IT) to optimize and execute strategies in context of channel best practices, technology/data needs, and project objectives. 
  • Partners with internal creative team, directing marketing asset creation to ensure channel best practices and process from concept through delivery 
  • Develops, executes and reports on testing plans that drive improved performance 
  • Measures marketing performance against defined metrics, partnering with internal marketing strategists/analysts and analytics teams 
  • Packages and delivers campaign results to key stakeholders in an effective, timely manner 
  • Directs work and teach more junior members of the team fundamental marketing skillsets

Position Requirements:

  • Bachelor's Degree in a related field 
  • 4+ years relevant marketing experience 
  • Proven ability to develop moderately-complex omni-channel strategies 
  • Excellent customer service and project management skills 
  • Working knowledge of Microsoft Excel 
  • Knowledge of standard office procedures and computer software 
  • Ability to define problems, collect and analyze data, establish facts, draw valid conclusions and recommend solutions

Preferred Requirements:

  • CRM proficiency

This position can be remote.

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