Sr. Marketing/Business Analyst

General Mills


We exist to make food the world loves. But we do more than that. Our company is a place that prioritizes being a force for good, a place to expand learning, explore new perspectives and reimagine new possibilities, every day. We look for people who want to bring their best — bold thinkers with big hearts who challenge one other and grow together. Because becoming the undisputed leader in food means surrounding ourselves with people who are hungry for what’s next.

Position Details

Sr. Marketing/Business Analyst
Twin Cities Metro
Minneapolis, MN


General Mills is seeking a Sr. Marketing/Business Analyst within the Digital & Technology department with strong business-facing and technical experience to help lead retargeting and loyalty innovation work to benefit our marketing teams. We live and breathe all things data and are passionate about the journey from strategy to execution. Be a part of this exciting team that helps use best in class technology to bring these ideas to life. You’ll collaborate with multiple stakeholders to inform, educate, and bring solutions to life. Bring your relationship building skills, thought leadership and technical chops to help us get to the next level in this fast-paced environment.


  • Collaborate with GMI marketing teams, vendors, and internal Developer/QA teams to define data-driven personalization executions with a lens into data structure, consumer segmentation, content metadata and maintenance. 
  • Serve as the technical subject matter expert on marketing technology for GMI marketing teams, uncovering key business questions and providing analysis, insights, and solutions to answer them. 
  • Execute and contribute to the marketing technology roadmap by matching business needs with existing and upcoming technologies, capabilities, and services. 
  • Gather project requirements from internal marketing team clients and translate requirements into technical documents, identifying and eliminating gaps via partnership with data architects. 
  • Translate requirements for Developer/QA teams and serve as day to day contact. 
  • Translate progress and questions of technical teams back to marketing team clients. 
  • Contribute to documentation regarding data sources.
  • Possess strong learning aptitude and interest in working with new technologies. Help source and partner with marketing technology vendors to solve business problems, execute audience development, campaign creation, and content delivery.
  • Follow standard processes for intaking new projects from marketing teams. 
  • Understand and communicate timelines, define, and adjust priorities, and set KPIs for each project. 
  • Proactively prepare for business meetings defining agendas and recapping decisions made in working sessions. 
  • Develop and maintain internal and external cross-functional networks to support the goals of the organization. 
  • Partner with Data and Analytics reporting teams to ensure business partners have access to the data they need.


  • Bachelors degree in business, marketing, statistics, CIS, Information Technology, or related field 
  • 6+ years of relevant experience in a business-facing, solution-based business analyst position 
  • 2+ years marketing-related business analyst experience, facing business teams 
  • Experience with writing SQL, SAS, or other programming language. SQL is a must 
  • Experience with relational data, preferably writing analytical queries 
  • Understanding of website or system design and implementation 
  • Experience in consumer-focused roles with strong business acumen 
  • Proven track record coordinating multiple projects 
  • Exceptional organization, project management, and communication skills 
  • This role is based in Minneapolis, MN and would require the candidate to live in the Greater Minneapolis area or be open to relocation to the Greater Minneapolis area.

Additional Skills/Experiences:

  • Strong written and verbal communication 
  • Ability to understand multiple perspectives and be able to advise a wise course of action 
  • Ability to make decisions and work through ambiguity, while laddering up to established priorities 
  • Process-driven with a continuous improvement mindset 
  • Familiarity with marketing technology tools and vendors (such as Acoustic/email marketing, Google Analytics/site analytics, Sitecore/site content management) 
  • Leadership presence

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