Sr. Marketing Communications Specialist, Facility Care Segment, Institutional


Ecolab is the $12b billion global leader in water, hygiene and energy technologies and services. Around the world businesses in foodservice, food processing, hospitality, healthcare, industrial, and oil and gas markets choose Ecolab products and services to keep their environment clean and safe, operate efficiently and achieve sustainability goals. At Ecolab, we are committed to growth and providing our customers with the most effective and efficient cleaning, food safety, and infection control programs available. We believe that our Marketing Department is one of the keys to our success. Marketing roles at Ecolab are very challenging and involve diverse skills and responsibilities. As a marketing function, we are committed to driving growth while providing individuals with a range of developmental career opportunities. The members of our marketing team have an opportunity to help our customers meet their goals, differentiate Ecolab from our competition, and impact the achievement of our aggressive growth targets.

Ecolab’s Institutional business operates in 131 countries, serves customers across foodservice, hospitality, facilities, education and long-term care industries, and is a key growth driver. We work behind the scenes and in partnership with customers to help them deliver clean, safe spaces to help protect their reputations and optimize their operations, reduce risk and promote sustainability.

Position Details

Sr. Marketing Communications Specialist, Facility Care Segment, Institutional
Twin Cities Metro
St. Paul, MN

As a Sr. Marketing Communications Specialist for the Facility Care Segment within the Ecolab Institutional Business, you will help advance this forward-thinking, customer-driven business by developing and executing marketing communication plans to help strengthen the Ecolab brand and support and drive segment growth.

You will have the opportunity to collaborate with segment, portfolio and global marketing teams, RD&E, corporate account and field sales teams, training, other communication teams across the Enterprise and agency partners to successfully activate and elevate innovation launches and brand campaign. You will be encouraged to bring new and different ideas to the team and be offered flexibility in execution. The ideal candidate will be an agile, self-starter with a growth mindset and propensity for results who has a passion for brand, customer experience (internal and external) and commercialization. We are looking for a strong, creative, collaborative and results-focused project manager that has a demonstrated ability to achieve business results in a matrixed organization.

What You Will Do:

Develop and lead marketing communications plans and execution to support the Facility Care segment and drive business growth

  • Partner with marketing communications manager and segment marketing to develop annual marketing communication plans that align to business goals 
  • Help drive profitable business growth through creative, bold, business-driven innovation launches 
  • Partner with stakeholders, cross-functional teams and agency partners to produce effective marketing communications materials and execute on plans 
  • Generate awareness, interest, engagement and qualified leads through creative, targeted, integrated brand and gain/grow campaigns 
  • Help strengthen relationships across industry partners by leading marketing communication strategy and tactics, including managing media strategy, schedules and placements 
  • Lead development of sales enablement tools and communication to support Field and corporate account sales teams 
  • Manage development and brand standards across deliverables and channels, including advertising, social, editorials, thought leadership content, websites, videos, sales collateral, tradeshow assets, webinars, and more 
  • Manage annual budget 
  • Manage cross-functional approvals to create compelling material that complies with brand, legal, safety and other requirements

Build brand through customer experience strategy and value messaging to enhance industry leadership position and drive customer consideration

  • Lead development of go-to-market messaging and creative that clearly demonstrates Ecolab’s value in the channels where our customers reside 
  • Strengthen customer experience and value messaging on website and at industry events 
  • Create and promote compelling, engaging thought leadership content that differentiates Ecolab’s value

Minimum Qualifications:

  • Bachelor’s degree in marketing, marketing communications or equivalent 
  • 5+ years of experience in marketing communications activities, including developing and managing marketing communication plans that include digital strategy and launches 
  • Ability to work independently and effectively collaborate with internal and external partners 
  • Strong brand, budget and project management skills 
  • Ability to bring plans to life through story and creative design 
  • Strong verbal and written communication skills 
  • Attention to detail and accuracy while meeting critical deadlines 
  • Proficiency in Microsoft office suite

Preferred Qualifications:

  • Strong analytical, critical thinking and problem-solving skills balanced with vision and creativity 
  • Ability to thrive in a fast-paced, highly dynamic work environment 
  • Ability to prioritize and manage a broad range of responsibilities 
  • Business to business marketing experience

Ecolab strives to provide comprehensive and market-competitive benefits to meet the needs of our associates and their families. Click here to see our benefits.

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