A Day in the Life.
Communications Planning: Utilize expertise in strategic marketing communications planning process. Work with cross-functional teams to develop integrated communications plans for CRHF products and indications. The plans will articulate the communications objectives, strategies, tactics, budget, and resources needed to support the marketing objectives as set forth in marketing plans. Percent of time: 15%
Project Management: Manage the implementation and completion of communications tactics, as outlined in the integrated communications plan. Balance multiple projects. Collaborate with and provide direction to internal and external resources to execute tactics. Manage the internal Legal, Regulatory, and Marketing review process for assigned projects. Proactively and regularly report project status to your manager, team members and marketing partners. Measure the effectiveness of tactics. Percent of time: 30%
Writing, Editing, Creative Collaboration: Understand and apply the elements of writing excellence. Write materials that translate features into benefits and/or translate complex concepts into understandable language across various traditional and digital communications channels, utilizing Medtronic Corporate Verbal Brand Standards. Conduct appropriate research to test message and/or communications content. Collaborate with and provide direction to internal and external design and creative resources to develop visual concepts. Percent of time: 20%
Relationship Management: Maintain strong, productive working relationships with Marketing and Communications department personnel. Develop and maintain an understanding of what communications channels are most effective for all external customers. Percent of time: 15%
Digital Communications: Learn and utilize key digital communications software and tools (i.e., Adobe Experience Manager software for website development and Eloqua software for email campaigns.) Leverage measurement tools, analytics, and dashboards to assess and present the effectiveness and results of digital communications tactics. Percent of time: 15%
Budget Management: Manage resources efficiently and effectively (project dollars and people). Track actual spending to estimates, and report status of programs/projects. Percent of time: 5%