Sr. Marketing Specialist

La Macchia Group

La Macchia Group: the 360 degree partner for financial institutions.

More than a design/build firm. We've got our customers covered from research to real estate and branding to building. Our analysts, designers, construction managers and branding gurus work side by side with our clients' team helping them to understand their options and make decisions they feel confident in. We’re here to help our financial institution clients grow, delighting customers and staff with 360° brand expressions.

IF IT’S NOT FUN, WE’RE NOT DOING IT RIGHT. Talented people who enjoy pushing their own limits without taking themselves too seriously love working at La Macchia Group. We’re industry trailblazers, creative collaborators, and innovative perfectionists — but we’re also friends who have fun together. In the office and in the field, we’re driving financials forward one client at a time.

Position Details

Sr. Marketing Specialist
Southeast Wisconsin
Milwaukee, WI

As part of the marketing department, the Senior Marketing Specialist supports the strategy development and day-to-day execution of brand building and marketing initiatives, including but not limited to media/advertising, social media, website maintenance, email marketing, content development and performance reporting.

The Senior Marketing Specialist will work closely with other members of the marketing team and other departments to coordinate efforts. The Senior Marketing Specialist may also work with other third-party service providers and support staff for marketing-related technologies such as Hubspot. Strong communication and problem-solving skills required.

Support the Marketing Director in overall strategy development to build awareness for La Macchia Group.

  • Assists in maintaining La Macchia Group website, including updating content (blogs, project listings, company information, etc.) and supporting website quality/accessibility enhancements and upgrades as needed, becoming proficient with Hubspot and related programs.
  • Responsible for creating content deployed through various marketing channels, including but not limited to print, digital and video formats. 
  • Collaborate with Sales to plan overall content marketing plan to ensure relevance and impact. 
  • Lead content development projects for marketing campaigns based on the plan that is developed, leveraging Microsoft Office, Adobe Creative Suite and other programs or third-party partners.
  • Design marketing content for social media channels, collateral, signage, or related elements 
  • Manage social media content development and execution communicating key campaigns, industry events, client activity and organization-specific updates with the aim of increasing brand awareness, engagement and followers. 
  • Act as a steward of the La Macchia Group brand, ensuring brand standards are upheld and helping others to do the same. 
  • Support internal communications as needed.

Minimum Qualifications:

  • Education: Bachelor's degree in Marketing/Communications or related field
  • Experience:  Minimum of 4 years marketing experience

Preferred Qualifications:

  • Experience in B2B marketing or other communications-centric role preferred. 
  • Proficiency in Microsoft Office product suite and Adobe Creative suite
  • Experience with email or CMS platforms a plus. 
  • Experience with professional writing and/or presentation development a plus. 


  • Hubspot certification a plus 


  • Proficiency with Adobe Suite, Microsoft Office Suite and knowledge of Hubspot or similar CMS platform preferred.

Bring your solid skills and experience to work for us and we will pay you well to bring them. We also have a great, well-rounded  benefit package, including great health insurance with reasonable premiums.

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