Sr. Media Analyst


About Us:

Target is an iconic brand, a Fortune 50 company and one of America’s leading retailers. Fueling the continued success of one of the world’s most beloved and recognized brands is a distinctly capable, creative, and innovative Marketing organization. Target Marketing is well known for inspiring and surprising guests, and we pride ourselves on connecting them to the products and experiences they expect and deserve from Target. We study our guests to discover new needs and insights, and then craft every interaction to build brand love. We are market experts who insist on a clear and cohesive understanding of our business objectives, guest segments and behaviors, strategies and tactics, overcoming obstacles and measuring success. Our commitment to partnering both internally and with external agencies gives us a wide range of capabilities, from award-winning creative work to exciting and unique promotional marketing. Leveraging our collective assets and fostering a healthy, supportive, and open team culture, we deliver a holistically gratifying experience that guests can only get at Target.

Position Details

Sr. Media Analyst
Minneapolis, MN

A role with Target Media Network’s Media Strategy team is a chance to elevate the work of Target Marketing by leaning into data, creative thought, and technology. Your recommendations will inform and lead the integration of media strategies across channels and categories. You will lead multi-channel development of guest-centric media work to help drive Target’s business. You will bring together internal and external media, content, and technology teams to meaningfully connect with guests. And you will ensure successful guest and channel distribution strategies as you deeply tap into measurement and optimization.

As a Sr. Media Analyst, you are responsible for planning and scheduling Target Media Network’s (TMN) client / brand marketing to ensure digital media plans are built from strategic insights and set to deliver optimal results based on the campaign objectives or desired RFP KPI's. This person is extremely knowledgeable in the digital space and keeps senior management aware of current trends, techniques, and technologies.

In addition, this role will be responsible for, but not limited to, media campaign insights, ad inventory and revenue forecasting, yield management, and national RFP responses. The TMN Media team creates digital media plans and proposals for clients, responds to RFIs & RFPs, drives operational efficiencies, increases campaign performance and yield across a network of display, exchange, mobile, social, email, search, and other solutions.

Additionally, the team delivers campaign results and actionable insights to clients. This position requires a detail-oriented, analytical focus with extensive knowledge of digital advertising, using ad technology, and a proven track record in operational excellence.

Core responsibilities of this job are described within this job description. Job duties may change at any time due to business needs.

About You:

  • Four year college degree in Business or Marketing 
  • 5+ years of experience in digital media planning and execution using various advertising technologies including, but not limited to, Ad Serving, Media Planning, Media Buying, Yield Management, and other relevant digital media tools 
  • Excellent communication and relationship building skills 
  • Ability and passion to drive results and thrives in an ambiguous environment 
  • Strong analytical and critical thinking skills 
  • Superior time management and multitasking to handle multiple concurrent projects and campaigns 
  • Competency of industry systems & tools such as Ad Manager 360 (AdX/DFP), Google Ads (AdWords), Social Platforms, Viewability & Brand Safety technology, Google Analytics, Comscore, eMarketer, Nielsen, IAB, Salesforce, and more 
  • Experience with online ad serving and buying concepts (CPM/CPC/CPA/ROI/ROAS), video, mobile, social, display, RTB, programmatic 
  • Understand concepts of programmatic planning, execution, and ecosystem across channels 
  • Highly proficient in Microsoft Office including Excel, PowerPoint, and Word, as well as other equivalent programs

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