Sr. Media Manager

Innovation is the heart of Brunswick.  See how your contributions will help transform vision into reality:

Position Overview: 

We’re looking for a Senior Manager of Paid Media to lead the global brand-media advertising function within the Performance Marketing COE specifically for the Navico Group division, which includes renowned brands such as, Lowrance and Simrad. You will be the subject matter expert on digital media best practices and will need to be able to thrive in a role that can absorb key details from an overarching business strategy and translate those into a scalable digital marketing strategy focused on delivering measurable performance. As part of the Performance Marketing team, this role with work collaboratively with division leads, digital marketing brand partners, analytics and creative to create customer centric and data driven campaigns through a rigorous test and learn approach, with the overarching goal of delivering highly effective full funnel digital media plans.

The ideal candidate is comfortable operating at highly strategic and tactical levels, switching between them effortlessly. You’ll be responsible for strategic thought leadership, team development and operational excellence whilst driving transformation. They can effectively create and execute integrated, consumer-facing marketing campaigns, while working with cross functional teams to define and build processes to scale their team’s impact. We are looking for a builder and leader excited about growing and nurturing a team, cementing strategy and process in a nascent function, while creating strong relationships. Reporting to the VP, Performance, this is a high-impact and high-visibility role for a digital marketer who is agile and tenacious working to drive the industry forward. 

At Brunswick, we have passion for our work and a distinct ability to deliver.  

At Brunswick, we have passion for our work and a distinct ability to deliver. 

Essential Functions:  

• Strategic Thought Leadership: Develop and own full funnel paid media strategies across platforms like Google, Meta, YouTube and emerging channels like CTV.
• Campaign Execution & Optimization: Launch and optimize campaigns, running A/B tests on creatives, messaging, and targeting to improve KPIs.
• Budget Management & Forecasting: Allocate and pace budgets effectively across a diverse set of digital channels amongst regions globally and forecast media’s impact.
• Performance Measurement & Reporting: Define KPIs, attribution models, and build dashboards to measure success. Have the ability to distill data into actionable insights and opportunities that drive digital strategy and influence change across the organization.
• Cross-Functional Collaboration: Partner with brand, regional, and creative marketing partners to develop audience-focused and data-driven media strategies.
• Agency & Vendor Oversight: Manage media agency and vendors to execute campaigns efficiently and drive continuous performance improvement.
• Operational Excellence: Implement quality assurance protocols to ensure consistent delivery across all accounts and establish performance benchmarks, testing protocols, and reporting standards that drive continuous improvement.
• Team Development: Inspire, lead and motivate direct reports through regular feedback, 1:1’s, goals & career development planning. Foster talent growth and upskill the team for high-skilled and sought after SMEs.

Diversity of thought and experiences is fundamental when imagining the unimaginable. Certain skillsets/experiences are necessary; however, others can be developed along the way. 

Required Qualifications:  

• 10+ years of experience in performance media execution, strategy and channel management (agency experience preferred)
• You are comfortable operating at highly strategic and tactical levels, switching between them effortlessly
• You have a proven track record of driving successful marketing campaigns that drive measurable business outcomes
• Fluency with data - including market/segment sizing, forecasting, and working with analytics to understand efficacy of campaigns after the fact
• Deep expertise across paid search, paid social, programmatic display/video and emerging advertising platforms
• Exceptional team leadership capabilities with experience hiring, mentoring, and developing advertising talent
• Outstanding cross-functional collaboration skills and ability to communicate complex concepts succinctly to diverse set of stakeholders
• Strong mathematical, analytical, and communication skills (written and verbal)
• Excel in problem solving, innovation, team participation, and self-motivation
• Ability to persuasively present ideas to colleagues and senior management
• Skilled at managing projects and meeting deadlines for multiple priorities/projects at one time
• Innovative thinker with ability to receive and give feedback
• Intellectual curiosity and willingness to experiment with new approaches

The anticipated pay range for this position is $100,900-160,800 annually. The actual base pay offered will vary depending on multiple factors including job- related knowledge/skills, relevant experience, business needs, and geographic location. In addition to base pay, this position is eligible for an annual discretionary bonus.

At Brunswick, it is not typical for an individual to be hired at or near the top end of the salary range for their role. Compensation decisions are dependent upon the specifics of the candidate’s qualifications and the business context.

This position is eligible to participate in Brunswick's comprehensive and high-quality benefits offerings, including medical, dental, vision, paid vacation, 401k (up to 4% match), Health Savings Account (with company contribution), well-being program, product purchase discounts and much more.