KEY ACCOUNTABILITIES:
As an individual contributor within the Brand Experience team, they will support BX Team and agency partners to concept and produce a large portion of the brands’ consumer-facing content, including but not limited to: digital and social static & video content (digital banners, videos for use in paid & owned social, photography, gifs, graphics), static print (in-store POS and print ads), website, ecomm assets and brand guides (photography style, brand usage guidelines, asset tool kits).
- Development of content strategy in partnership with Brand Experience Planners
- Creation of brand guidelines for use by other collaborators, agencies and partners
- Creative development or leadership (photo & video shoot, photo & video editing, web design, print/graphic design) across many non-broadcast communications touchpoints, including digital, social, print, and in-store
- Production and trafficking of assets, as needed (adaptation to different specifications, sizing, naming, etc.)
- Collaboration across Marketing, BX & agency partners
- Access and exposure across the broad Brand Experience community